Bianchi Biz Blog

JUNE 27, 2024

Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth. The vast array of diverse media channels allows PR campaigns to geo-target and communicate at multiple levels.

Meeting 90

Meeting Print Marketing Local 90

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles. One of the first benefits is the larger audience.

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Radio Digital PR Construction Print 68

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

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Digital PR Report Google Radio 112

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Bianchi Biz Blog

AUGUST 22, 2024

Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Internet engagement is rising, with 89.1%

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. There’s the opportunity to do radio journalism. There are really good internships in TV and print in Australia, kind of good places. In print, you can do like a local newspaper and there’s a lot of those kind of in Melbourne.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., For example, suppose I were pitching a client to be interviewed for a feature article or to appear on a podcast, TV, or radio segment.

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Pitching Writing Film How To 83

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62