Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Sword and the Script
MARCH 1, 2022
Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b).
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