ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

And there are specific situations when it’s particularly important for PR and marketing functions to team up. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

FEBRUARY 18, 2025

1 Define your goals and KPIs Every PR campaign is different and your end goals and KPIs will depend on your target audience, desired results, and how the campaign fits into your overarching company mission and vision. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. What is Proactive PR? Proactive PR is any planned PR story.

Pitching 62

Pitching Trends Google Examples 62

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Writing a post about your business or service. We are all ears!

Marketing 40

Marketing Viral Fashion Product Launch 40