The Proactive Report

DECEMBER 24, 2014

Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. This is no different, it’s just more effective.

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JANUARY 29, 2025

At 5WPR, we specialize in turning emerging trends into tangible business success through: Influencer Marketing & Social Selling Retail Optimization (Amazon, Sephora, Ulta, Walmart & more) Earned Media & Thought Leadership Experiential Activations & Consumer Engagement Competitive Insights & Digital Strategy The future of beauty (..)

Trends 78

Trends Storytelling Consumer Technology 78

Agility PR Solutions

AUGUST 17, 2020

The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing.

Retail 78

Retail Print Marketing Digital PR 78

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

The Proactive Report

FEBRUARY 7, 2016

A3: Digital transformation is taking place across the organization. Content and Digital PR can touch many areas. Think Culture of Content – content comes from all over the organization, especially public-facing departments like PR, research, product, sales. Sales staff in retail outlets. HR, for example.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Rock the Status Quo

JANUARY 1, 2015

When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Digital PR' Thinking about what you would want if you were in their shoes helps. Become a part of their social community. It costs nothing but time, but can have a powerful loyalty impact. How can you engage them?

Brand 100

Brand Branding YouTube Social Media 100

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices.

Retail 88

Retail Mobile Study Web 88

PR News

MARCH 13, 2017

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them.

Customer Service 84

Customer Service Branding Brand Retail 84

Bianchi Biz Blog

JUNE 27, 2024

Key expertise of Mileage Communications India Pan-Indian media relations, media partnership programs, and influencer marketing Content strategy and digital PR Industry verticals: Tourism and Aviation, Automotive, Lifestyle and Retail, Technology and Crisis Communication Global companies navigating the PR landscape in India As global decoupling intensifies (..)

Meeting 90

Meeting Print Marketing Local 90

Rock the Status Quo

OCTOBER 19, 2015

If you have a restaurant or retail client who wants to monitor their customer reviews on websites like Yelp, Google My Business, Open Table and Trip Advisor, then mention software will not work. They need reputation management or review monitoring software such as Review Trackers, ReviewPush or ReviewInc.,

Software 100

Software Google Reputation Social Media 100

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity How To Marketing 74

Beyond PR

FEBRUARY 8, 2018

Additionally, 44 percent of consumers said they would return to a retailer that remained actively engaged with them after a purchase. Pratik Dholakiya is the Co-Founder of E2M , a full-service digital marketing agency and PRmention , a digital PR agency. About Pratik Dholakiya.

Brand 72

Brand Branding How To Web 72

ZudePR

NOVEMBER 21, 2019

NOTES FOR EDITORS: The English language paperback version of RESET sells on Amazon UK at a recommended retail price of £9.99. The post Northern Seoul appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. DATE: Thursday 21 November. It is now discounted by more than 10 per cent at £8.70.

Financial 25

Financial Retail Blogging Writing 25

Rock the Status Quo

MAY 18, 2015

For example, if you have are doing PR for social media mentions software, then looking just within the marketing and social media industries is limiting. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

5W PR

JANUARY 14, 2019

In addition, the brand started taking shots from fashion bloggers and other opinion makers going so far as to overtly suggest consumers should choose other specific brands rather that the major retailer that has come to represent women’s intimate fashions for a generation.

Brand 68

Brand Branding Publicity Fashion 68

Prohibition

NOVEMBER 7, 2023

For more interesting articles from us check out these posts: How to Maximise User-Generated Content Influencer Marketing and Online Retail PR How to Integrate Digital PR into Your Wider Marketing Strategy Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

JUNE 2, 2023

Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. If so, this campaign is for you! This is a brilliant way to get product right in front of people in a place where they’re likely to pick up a new book.

Transportation 62

Transportation B2C Retail Social Media 62

prTini

APRIL 8, 2016

We’re working with a range of companies, from Fortune 50 retailers to some of the Midwest’s most promising startups. The typewriter-esque font, combined with the modern feel of the rest of the logo, is an ode to our delivering of both traditional and digital PR.

Retail 28

Retail Digital PR Company Branding 28

Buzzstream

SEPTEMBER 17, 2024

Here is how to use newsjacking in your digital PR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digital PR teams that have successfully leveraged newsjacking for over a decade. What Exactly is Newsjacking? It’s surprising yet true and would certainly stand out.

How To 62

How To Pitching Trends Construction 62

Buzzstream

DECEMBER 18, 2024

According to our State of Digital PR report, 92.5% of digital PRs respond to expert commentary requests as part of their marketing mix. Based on the percentage of total queries, the US tended to skew more towards retail , health , and tech-based requests. Should US PRs even consider this strategy?

Study 71

Study Data Digital PR Reddit 71