Bianchi Biz Blog

JUNE 27, 2024

This highlights the multifaceted nature of India’s information consumption landscape and the dynamic interplay of digital and traditional channels, further highlighting the multidimensional approach needed for successful PR campaigns in India.

Meeting 90

Meeting Print Marketing Local 90

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center.

Measurement 78

Measurement Publicity Television Analytics 78

5W PR

JANUARY 25, 2021

However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. With publicity, businesses can reach new audiences of people and attract new leads for their products or services. Fortunately, there are several ways to get great publicity and a few steps to make it all happen.

Strategy 88

Strategy Pitching Construction Television 88

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

Landis PR

APRIL 29, 2024

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. Strong regional press should not be overlooked when planning campaigns in Finland. The most popular commercial radio channel is Radio Nova.

Radio 64

Radio Pinterest Television Government 64

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

JANUARY 3, 2024

The Writers Guild of America (WGA) strike and SAG-AFTRA strikes lasted nearly six months, resulting in the largest suspension of American film and television industries in modern history.

Transportation 59

Transportation Film Television Education 59

Bianchi Biz Blog

AUGUST 22, 2024

Media Consumption Television, spanning traditional to digital platforms, remains Italy’s favored medium, with 95% viewership. This facet of communication emphasizes a proactive approach to shaping and responding to the regulatory environment, enhancing a company’s ability to navigate the Italian market effectively.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

YouTube 28

YouTube Advertising Advertising Television 28

Norton's Notes

JULY 17, 2014

However, I have read numerous articles that online public relations or digital PR is now dead. I have read many people, that I respect, saying that digital is simply one more channel that should be targeted just like the traditional media. Now, digital technologies offer us the opportunity to lead a fourth revolution in news.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114