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How to Build a Remote PR Team: Best Practices for Managers

Remote PR Jobs

To ensure a seamless transition, its important to set realistic and clear deadlines for tasks such as accessing necessary tools, reviewing key documents, and familiarizing themselves with your platforms. Use tools like Slack , Asana , or Trello to keep everything organized and keep your teams aligned.

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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298
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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Keep these documents accessible to all team members through a shared digital folder. Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. Create a simple one-page response template for each scenario.

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Help Wanted, Marketing to Prospective Employees

Mindful Marketing

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119
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Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Here’s a preview (you can click the below image to download the.pdf version of this document): Remember! Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' Create appropriate messaging for responding to issues. It’s only one piece of the puzzle. Learn more here.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272