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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 171
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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. How is this ethical? A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

Ethics 174
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 272
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The ability to simply say, “what are the key takeaways from this document?” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing.

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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. He presently serves as ethics chair for PRSA’s North Carolina Chapter. Since most awards programs have word- or page-length limits, it forces you to be concise and direct.

Publicity 179
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71
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AI Ethics: Top Five Considerations for Creative Teams

Prohibition

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

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