5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do

B2B 98

B2B Brand Branding Case Study 98

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 272

Corporate Reputation Employee Policies 272

Mindful Marketing

JANUARY 14, 2023

Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics? The AI’s perception as both a sinner and a saint provide context for the important question: Does ChatGPT have ethics?

Ethics 90

Ethics System Training Data 90

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

PRSay

SEPTEMBER 11, 2023

The ability to simply say, “what are the key takeaways from this document?” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing.

Enterprise 187

Enterprise Technology Tools Privacy 187

PRSay

DECEMBER 20, 2023

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. He presently serves as ethics chair for PRSA’s North Carolina Chapter. Since most awards programs have word- or page-length limits, it forces you to be concise and direct.

Publicity 179

Publicity Case Study Ethics Study 179

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Transparen cy Transparency is key in order to navigate the delicate balance of AI usage.

Ethics 62

Ethics Creativity Privacy Training 62

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 78

Ethics Government Pharmaceuticals Policies 78

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person? Voice your concerns — often. Go over people’s heads if you have to.

Communications 158

Communications Ethics Leadership Reputation 158

Sword and the Script

DECEMBER 12, 2023

Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. I’ve used them to extract the key arguments from a research paper, interrogate weaknesses in plans, areas of risk in financial documents and an activist perspective of reports. The book seeks to readdress the balance.

Software 175

Software Tools Ethics Privacy 175

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 70

Healthcare Ethics Communications System 70

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

Maxim Behar

JANUARY 14, 2021

The Bulgarian Association of PR Agencies (BAPRA) has just established an Ethics Commission (EC) to unite the communication community and monitor ethical and professional communications. I am confident in the success of the new Ethics Commission and its contribution to the development of the communication business in Bulgaria.

Ethics 52

Ethics Groups Community Agency 52

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. Is ethical manufacturing a priority? You should spend as much time on this step as possible.

Strategy 131

Strategy Brand Branding How To 131

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

International 84

International Internal Ethics Communications 84

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and toxicity she experienced in the now-legendary blog post about her “very, very strange year at Uber.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 156

Corporate Reputation Employee Policies 156

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Wordtune works well to synthesise documents however we’ve found countless issues with OpenAI.

Tools 98

Tools Writing Pitching Web 98

Stephen Waddington

NOVEMBER 22, 2019

The Government Communication Service (GCS) highlighted fake media and ethics as two of the five biggest issues facing professional communicators. Public sector people take pride in being politically neutral and creating communications that has public service and a high standard of ethics at their core” said Slee.

Ethics 92

Ethics Government Policies Twitter 92

Wadds Inc.

OCTOBER 12, 2023

This application uses AI to produce the first draft of documents and generate multiple content formats. An issue with AI tools is that they don’t follow logic and will generate fiction even when a source document is provided. The CIPR study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 105

Publicity Tools Exercises Ethics 105

Stephen Waddington

OCTOBER 4, 2018

You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

FEBRUARY 12, 2021

An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It’s a start point to for dissertation topics.

Publicity 103

Publicity How To Ethics Internal 103

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR is a primary tool for corporate speech on social issues. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149

Brand Branding Storytelling B2B 149

Cision

FEBRUARY 5, 2016

Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. The kind of native advertising that set off John Oliver is found on popular websites known for their editorial content, such as the Huffington Post, The Atlantic and The New York Times.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

PRSay

SEPTEMBER 6, 2016

This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. Sources of ethics education, training, and information.

Survey 60

Survey Ethics Journalism Study 60

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

Public Affairs 84

Public Affairs Ethics Social Media Government 84

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

Ethics 106

Ethics Data Training Agency 106

Stephen Waddington

NOVEMBER 17, 2019

“Other professions have already done major work on the shape of their future workforce, reviewing education and training, looking at their future role in organisations and society and at the ethics of AI. We need to get cracking and get on with some serious work in all these areas,” she said.

Report 96

Report Ethics Government Training 96

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. A client should never need to ask, “What happened to the document you said you’d get back to me last week?”

Groups 118

Groups Employee Ethics Strategy 118

Mindful Marketing

MARCH 31, 2025

In May 2024, I wrote “ Questions are the Key to AI and Ethics ” which identified a dozen areas of moral concern related to AI use: Ownership, Attribution, Employment, Accuracy, Deception, Transparency, Privacy, Bias, Relationships, Skills, Stewardship, and Indecency.

Ethics 68

Ethics Energy Technology Employee 68

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. Starting with the catalogue, you scan the contents and request documents to read. The former Code of Ethics group chairman M. Using an archive. Lucien Matrat “left the meeting” (pp.4-5)”.

Ethics 75

Ethics Software Meeting Policies 75

Bianchi Biz Blog

AUGUST 3, 2023

To begin, you’ll want to define the specific purposes for which employees can use generative AI tools, for example drafting emails, creating documents, generating reports and conducting research, etc. Others may want to allow the use of AI tools to draft documents, content and communication. This policy is effective as of [Date].

Automotive 77

Automotive Policies Employee Corporate 77

Reputation Us

MARCH 6, 2022

This is bolstered by being ethical, working with purpose and embracing social responsibility, among other factors. Gulati suggests purpose must be a major part of the management ethos, documenting the vast performance gains and social benefits that may occur when organizations get purpose right. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

PRSay

SEPTEMBER 29, 2016

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. This happens either with potential clients or clients who have terminated contracts a short time after the documents were in effect. It may seem like a formality, but it’s important. It will save time and money.

Ethics 60

Ethics Government Agency Creativity 60

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry.

Crisis 64

Crisis Ethics Financial Conference 64