Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. What the Google Leak Says Many SEOs have found connections between links and ranking based on the leaked documentation from Google. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Contently - Strategy

JANUARY 17, 2024

Document standards and share requirements with all contributors when onboarding them to your content program so they understand your legal parameters upfront. Use the insight you gain as you navigate legal review to update your legal review guidelines and documentation on a quarterly basis.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Sword and the Script

NOVEMBER 3, 2015

A list of relevant contacts is arguably the most valuable document PR pros created. For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading. Internal notes. Updating the media list.

Industry 60

Industry Pitching Survey Twitter 60

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. We have a big responsibility to the public.”

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. For added inspiration, create a list of your personal favorite blogs—regardless of industry or topic—and document what they all have in common (that might be colorful visuals, clickable headlines … you get the gist).

Blogging 51

Blogging Brand Branding How To 51

PR 20/20

OCTOBER 31, 2017

A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Download your own Performance Pack here.

Enterprise 57

Enterprise Tools Strategy Marketing 57

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. This guide is intended as your roadmap for real change in your company.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.” Think: A simple infographic about you). Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.”

Agency 48

Agency Real Estate Social Media Writing 48

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. We have a big responsibility to the public.”

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. When first documenting a strategy, your initial goals are more like educated guesses. What’s not as obvious is how they should adjust their plan when scaling.

Content Marketing 99

Content Marketing Infographics Insurance Insurance 99

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. About Simon Bossick.

Measurement 75

Measurement How To B2C Infographics 75

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. Press release! Press releases are nearly useless.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

MAY 19, 2022

Or it can come from internal data. On the brainstorming document, add a column explaining the emotion you are trying to elicit with your content. Rockmyrun did an extensive fitness survey last year that included lots of in-post data visualizations and an infographic. Foxnews shared a video compilation of the data.

Survey 90

Survey How To Reddit Pitching 90

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Piktochart : PIktochart is an online infographics tool. Project Management.

Nonprofit 82

Nonprofit Tools Marketing Skype 82