Sword and the Script

JUNE 4, 2019

Candidly, I was underwhelmed by some of the top line findings (of course PR people use email and create documents), however, there were some other interesting stats if you dig through the report. Pitches should be personal and relevant. Learn more: report registration page ; PR News infographic. Twitter the news winner. “91%

Software 99

Software Reddit Marketing Survey 99

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption.

Creativity 60

Creativity Infographics B2B Corporate 60

Buzzstream

JUNE 14, 2024

What the Google Leak Says Many SEOs have found connections between links and ranking based on the leaked documentation from Google. The documentation even supports evidence that Google can track links across pages even when not directly linked. However, to truly make this digital PR, you must pitch them first.

SEO 62

SEO Digital PR Pitching Google 62

Sword and the Script

NOVEMBER 3, 2015

A list of relevant contacts is arguably the most valuable document PR pros created. Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch. There are six primary outputs of this daily ritual. Updating the media list. Relationship building.

Industry 60

Industry Pitching Survey Twitter 60

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." And it has two small visuals in the entire 12-page document. In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool.". Then I remembered, you don''t read my other blog. maybe my Mom reads both?)

Print 42

Print Marketing Guidelines Wikipedia 42

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR 20/20

OCTOBER 31, 2017

A documented, purposeful content map will ensure your team is executing on targeted topics and campaigns across the customer journey. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Download your own Performance Pack here.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases are multipurpose, multifunctional documents. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Also, forgetting to attach documents that you say are attached. However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Source: @PRtini ).

How To 48

How To Agency Writing Interviews 48

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. Think: A simple infographic about you). You need to mediate. What do you do? And, if you can’t let go of design elements, use them minimally.

Agency 48

Agency Real Estate Social Media Writing 48

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. If you plan to pitch using email, check out our email outreach templates. The number “30” at the end of a press release is a traditional notation used to indicate the end of the document. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. What’s not as obvious is how they should adjust their plan when scaling.

Content Marketing 99

Content Marketing Infographics Insurance Insurance 99

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90