ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Listen to a few episodes to get a feel for the themes, see who they’ve interviewed previously, learn the types of questions asked, and study the host’s interview style.

Pitching 350

Pitching Interviews B2B Leadership 350

5W PR

MARCH 23, 2025

These standards ensure product quality through consistent manufacturing processes, testing procedures, and documentation requirements. Press releases, interviews, and social media posts must align with FDA guidelines. PR teams should maintain updated documentation of scientific evidence supporting marketing claims.

Publicity 78

Publicity Guidelines Education Consumer 78

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

PR in High Definition

AUGUST 28, 2024

” I don’t even remember in what context, although I can say almost for certain that it wasn’t anything to do with putting together a PR brief document! The quality of these brief documents varies greatly, and it’s a big discussion point in the PR agency world currently.

Agency 62

Agency Measurement Strategy Education 62

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. This is your moment to show how indispensable you are.

Measurement 141

Measurement Resources Examples Conference 141

ImPRessions - Crenshaw Communications

MAY 15, 2020

If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Tell customer stories.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JULY 27, 2021

And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. I’ve had plenty of experience researching during school, but what I’ve had to do on the job still surprises me. . PR is not marketing.

Conference 368

Conference Pitching Writing Agency 368

5W PR

MARCH 12, 2025

Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research . Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels set up for each client, and we can swiftly share links, images, and documents. UberConference. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

Cision

JUNE 8, 2017

Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? This document will be your lifesaver and will keep the PR process rolling smoothly. Use a Workflow Platform.

Pitching 225

Pitching Print Conference Local 225

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 146

Interviews Media Study Course 146

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. Briefing document framework. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

PRSay

MAY 4, 2022

PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent. Durant was once handed a microphone during an interview.

Film 157

Film Communications Media Interviews 157

Sword and the Script

AUGUST 13, 2024

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. The social web exploded with images of chocolate-covered grasshoppers – and documented some audacious taste tests.

Creativity 103

Creativity B2B Examples Marketing 103

PRSay

JULY 30, 2020

If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. Splice up the content for social media. Or, just utilize TikTok.

Branding 197

Branding Brand Local Interviews 197

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Employee Policies 272

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

MAY 24, 2016

Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story.

Interviews 136

Interviews B2B Pitching Company 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

5W PR

JANUARY 22, 2025

Document what worked, what didn’t, and how procedures can improve. Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Communications Conversations

SEPTEMBER 14, 2022

Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there. Your employees!

Branding 215

Branding Brand Instagram Video 215

Onclusive

JANUARY 31, 2018

Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Bad Pitch Blog

AUGUST 24, 2009

We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview. Here are the key elements of an interview brief.

Interviews 56

Interviews Pitching How To Report 56

Agility PR Solutions

MARCH 20, 2024

If you’re a communications specialist looking to advance or kick-start your career, your resume isn’t just a document; it’s a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours stands out?

Communications 112

Communications Interviews Pitching Tools 112

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

PR for Anyone

OCTOBER 18, 2021

Free PR Interview Transcript. It’s really a workbook for how to manage important documents and accounts and so much more. And so really these are documents and accounts that need to be organized and we talked about how to do this. So having those documents are very important. Good morning.

Financial 130

Financial Pitching Banking Retail 130

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. During those interviews, you should have spoken to customers about your competitors.

Strategy 131

Strategy Branding Brand How To 131

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. To that end, most PRs often draft a document – a briefing sheet – to help prepare executives. Some can have even more.

Interviews 60

Interviews Media Fashion Report 60

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. They found all these newspapers, cards, and historic documents in the wall of the home. How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Summarize all the information you’ve collected in a short document so you can easily refer to it when planning your next marketing campaign. 1: Segment your audience.

Consumer 154

Consumer Branding Brand Software 154

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Some people are more easily persuaded by a verbal conversation than a written document. For those who struggle to speak up in meetings or express their ideas with confidence, it may help to plan their messaging in advance, just as we advise clients to do in media interviews. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

Stern + Associates

OCTOBER 3, 2024

Have a central document with key points, broken down by audiences – industry, type of person, etc. – Having this document helps you build the framework of a long-term plan to leverage current events beyond the launch. and targeted messages, research points and case stories for each group.

Strategy 104

Strategy Communications Conference Leadership 104

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time. There are some templates for an ROS that offer a good place to start.

Pitching 185

Pitching Survey Video Examples 185