ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Some people are more easily persuaded by a verbal conversation than a written document. When writing, it is important to keep the specific campaign objective at the forefront. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

Stern + Associates

OCTOBER 3, 2024

Have a central document with key points, broken down by audiences – industry, type of person, etc. – Having this document helps you build the framework of a long-term plan to leverage current events beyond the launch. and targeted messages, research points and case stories for each group.

Strategy 104

Strategy Communications Conference Leadership 104

Cision

NOVEMBER 30, 2017

establish thought leadership. Interviews. Word document? This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website. To do this we want our content to: educate the industry, clients and potential buyers. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. PR is a primary tool for corporate speech on social issues.

Branding 149

Branding Brand Storytelling B2B 149

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. We need to work together like never before.”

Education 97

Education Interviews Resources Study 97

Barokas

JUNE 1, 2017

Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Check your emails and supporting documents for errors. Tell us why we should pull your resume out of a stack and bring you in for an interview. Prepare for your interview. That is all.

How To 68

How To Interviews International Internal 68

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Together, we share resources and office space, and have become a unique firm for thought leadership services. A client should never need to ask, “What happened to the document you said you’d get back to me last week?”

Groups 118

Groups Employee Ethics Strategy 118

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. and execute them?

Survey 115

Survey Report Media B2B 115

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 88

Public Affairs Communications Radio Television 88

The Resolution Blog

FEBRUARY 25, 2019

I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. You’re creating thought leadership content to bring people towards you and you can clearly measure how those are performing. Generally people are a lot more interested in videos.

Measurement 120

Measurement Case Study Pitching Agency 120

PR 20/20

SEPTEMBER 29, 2020

We utilized features like Snippets and Documents to streamline workflows. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. In fact, we've built our entire prospecting pipeline in HubSpot.

Case Study 92

Case Study Study Branding Brand 92

Sword and the Script

MAY 12, 2020

This provides context and may lead to additional interviews. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. And keep in mind, slapping the word “embargoed” on a document doesn’t compel anyone to abide by it. Put bylines and datelines on your blog posts and content. Don’t do it.

Company 115

Company Survey Pitching Report 115

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 98

Conference Internal International Travel 98

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. I interviewed all the people who would be stakeholders in our work,” she told us. “I Like any plan, it needs to evolve.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Reputation Specialist Michael Toebe

JUNE 21, 2021

Here’s a disclaimer for you: I always enjoyed Tavis Smiley interviewing people. That “unwanted sexual behavior,” more specifically stated, included, according to court documents, lewd language, unwanted sexual advances and encounters. For me, that’s the definition of leadership.” (Tavis Smiley). He did excellent work.

Publicity 59

Publicity Reputation Energy Crisis 59

Bianchi Biz Blog

MARCH 8, 2021

I am routinely inspired by the women I meet through my reporting, especially those who are pushing the industry to new heights with their leadership and successes in their STEM careers. This is an incredibly exciting time for the auto industry overall, and I’m excited I get to document it. Tell us about your dream assignment.

Meeting 72

Meeting Media Automotive Mobile 72

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

Ethics 73

Ethics Training Financial Survey 73

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth.

Pitching 98

Pitching Consumer How To Media Relations 98

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 1: Gain Buy-In of Senior Leadership. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR Fuel

JULY 14, 2021

For example, you might want to interview a CEO, stakeholder, or project leader. Focus your attention on people who hold leadership positions. Before sending press releases to your media list, consider adding visuals to the document. For example, you can add credibility to your press release by speaking with an authority figure.

Writing 96

Writing How To Media Guidelines 96

PR in High Definition

FEBRUARY 23, 2021

Or even just focusing on one interview to clear the person’s name? An easy way to ensure the right language is used is by accurately preparing for communications – this can be through detailed briefing documents with sections that focus on topics and phrases to actively avoid, or in-person training sessions. Absolutely! Absolutely!

Crisis 71

Crisis Communications Reputation Training 71

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers.

Groups 54

Groups Meeting Transportation Media 54

Ethical Voices

OCTOBER 30, 2023

The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It turned out that everything I had, the lawyers classified as working documents. Listen to the full interview, with bonus content, here.

Public Affairs 84

Public Affairs Ethics Social Media Government 84

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . So-called digital natives still have to affect the emotions and reasoning of the audience.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. Now it’s AI at almost every interview. It always goes back to actions and leadership of mentors that I admire and have worked with. Listen to the full interview, with bonus content, here. Sometimes you find some very personal things.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR 20/20

SEPTEMBER 6, 2016

PR 20/20 has held dozens of internal hackathons; run workshops in partnership with SXSW , Cleveland Jumpstart , the Cleveland HubSpot User Group , the Performing Arts Centers Conference and the Junior Achievement National Leadership Conference ; and facilitated hackathons with our clients across industries and business growth stages.

Strategy 40

Strategy Marketing International Internal 40

Ethical Voices

DECEMBER 18, 2023

Part of that was interviewing people at a metro stop and getting their takes on this. I was sending a messaging document and made a joke that I can assure you that the work in the messaging document is clearer and better than me misspelling your name. We agreed to do a market research project with them. Say “I messed up.

Ethics 106

Ethics Data Training Agency 106

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

MARCH 19, 2025

And if they aren’t top 1%, he doesn’t do the interview. What kind of tools do you use for finding this podcast and then, you know, I, cause I do Again, I’m trying to build my podcast at the same time as I’m trying to build my own thought leadership and yeah, there’s so many tools out there. And I was okay.

Pitching 71

Pitching How To YouTube Tools 71

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. Document this workflow overview. Raf recently also got interviewed about this in the Wag The Dog Podcast. That is what we do best.

How To 60

How To Software System Employee 60