ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands can also use social media channels to share thought leadership insights. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. Capturing interest from followers can also strengthen a brand’s relationships with key press.

Social Media 322

Social Media Data Report Tools 322

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 12, 2025

Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Brand Branding Ethics 78

Contently - Strategy

NOVEMBER 14, 2018

A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy. They’ll cover: Brand Awareness & Thought Leadership. We know this approach doesn’t work long term. What’s causing this disconnect?

Leadership 106

Leadership Brand Branding How To 106

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Sword and the Script

SEPTEMBER 3, 2024

The trade publication Marketing Charts has documented some of the growth in B2B influencer marketing : “Three-quarters of B2B decision-makers around the world currently use influencer marketing, and among those, more than 9 in 10 (93%) are planning to expand their use of influencers, according to recent researc h [download page] from Ogilvy.”

Social Media 165

Social Media Study B2B Media 165

Cision

MARCH 20, 2017

Once the transaction is complete, I will continue as CEO, and the rest of my leadership team will stay intact. We are not going to stop doing anything we’re doing for you right now – just going to lean in and make it better! This does not signify any changes as far as who and how the company is led.

Technology 227

Technology Data Big Data Measurement 227

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Given the documented power of visuals in the attention economy, it makes sense that data tables and infographics get shared and clicked more than plain text stories. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Our client contact has an idea for thought leadership commentary by the CEO, so I go through our database to see which media might fit the topic. Our clients are busy, so we make an effort to keep them updated in real time.

Product Launch 323

Product Launch Meeting Report Technology 323

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities. Document expected outcomes and establish clear evaluation criteria.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Our client contact has an idea for thought leadership commentary by the CEO, so I go through our database to see which media might fit the topic. Our clients are busy, so we make an effort to keep them updated in real time.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the first documents PR people learn to write, press releases are ideally a single page, written in sound journalistic style (give ‘em the 5 Ws), peppered with an executive quote or two, and ending with a company boilerplate. There’s an ongoing debate about the role of the press release, which is pronounced dead every few years.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 266

Infographics Branding Brand Video 266

Onclusive

OCTOBER 23, 2019

Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

FEBRUARY 18, 2025

This starts with assembling key decision-makers from legal, IT, communications, and executive leadership. Organizations should document their experience to strengthen future response plans. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

JANUARY 22, 2025

The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. Document what worked, what didn’t, and how procedures can improve. Update your crisis management playbook based on these insights.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

MAY 23, 2016

I’ve seen consultants try to use fancy terms when helping an organization develop their governance model – things like “Crisis Leadership Team” or “Crisis Action Team” – but taking this approach, in my experience, is not very practical. 2- Each stakeholder group should have representation at the crisis management table.

Crisis Management 176

Crisis Management Government Crisis How To 176

ImPRessions - Crenshaw Communications

JULY 22, 2020

As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. In any case, your PR team should prepare a detailed briefing document with extensive info on the background of the participants and potential questions and answers. .

How To 232

How To Conference B2B Advertising 232

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Employee Reputation Hotels 71

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. The humble press release has come a long way.

Writing 78

Writing How To Product Launch Crisis 78

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Measurement 195

PRSay

MARCH 9, 2017

Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. Fourth, put your public relations and leadership team through the paces with a realistic, anxiety rich, drill at least once a year.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. But ChatGPT isn’t the alpha in this relationship. It should never have the final word, because human oversight is needed.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. Photo credit: getty images ].

Communications 158

Communications Ethics Leadership Reputation 158

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

NOVEMBER 30, 2017

establish thought leadership. Word document? Here are some key elements you’ll want to include when crafting your own: Determine the types of videos the brand will make (screen capture product videos, talking head videos, thought leadership, case studies, animated videos, Facebook Live / Periscope videos, brand videos, and more).

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Loom allows teams to share their screen to review a document and record a video offering feedback. Admit it – we have all zoned out on Zoom calls! Two useful tools to liven things up are Loom , a video recording service, and Huddles on Slack. In addition, we at Crenshaw have been enjoying Huddles on Slack.

Internal 193

Internal International Meeting Video 193

Stern + Associates

OCTOBER 3, 2024

Have a central document with key points, broken down by audiences – industry, type of person, etc. – Having this document helps you build the framework of a long-term plan to leverage current events beyond the launch. and targeted messages, research points and case stories for each group.

Strategy 104

Strategy Communications Conference Leadership 104

Onclusive

NOVEMBER 8, 2023

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

SEPTEMBER 11, 2023

The ability to simply say, “what are the key takeaways from this document?” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 187

Enterprise Technology Tools Privacy 187

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It’s best to articulate goals, service expectations, and deliverables in the RFP or search document shared with the prospective agency partners, and to seek their input if needed. ” Company leadership is in flux. Any good PR agency will be glad for the opportunity to offer their thoughts. You have no story.

Company 136

Company Leadership Agency Employee 136

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Some people are more easily persuaded by a verbal conversation than a written document. When writing, it is important to keep the specific campaign objective at the forefront. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170