PR Fuel

JULY 14, 2021

Consider: Newspapers. Focus your attention on people who hold leadership positions. Before sending press releases to your media list, consider adding visuals to the document. Focus on publications that already read your target audience. Then, start developing a media list. Social media influencers. Radio shows.

Writing 96

Writing How To Media Guidelines 96

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 I retained the two docs so I could see the “fat outline” structure in one document. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PRSay

FEBRUARY 12, 2021

If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said.

Ethics 174

Ethics Communications Nonprofit Journalism 174

PRSay

JULY 31, 2019

I’m old-school and so, I look at my own newspaper, The Washington Post , The Wall Street Journal , The New York Times. When I do these books — the last book is “Fear: Trump in the White House” — I spend a couple of years talking to people, going back, getting notes, getting documentation.

Journalism 121

Journalism Conference Internal International 121

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community. Regulation for platforms is also firmly on the agenda.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Thousands of these documents are published every day on newswires and websites. What can a middle-aged white man tell you about diversity? It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Maxim Behar

NOVEMBER 16, 2020

At the time, there were whole pages of such obituaries in the newspapers. I had a flight to Switzerland two or three weeks ago, a one day trip just to sign a document, and for 18 hours I was wearing a mask - on planes, at airports, everywhere. In general, there is a crisis of leadership around the world. It’s a pity.

Government 52

Government Measurement Crisis Radio 52