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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Keep these documents accessible to all team members through a shared digital folder. Create a simple one-page response template for each scenario.

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Four Ways to Streamline the Pitching Process

Cision

As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. This document will be your lifesaver and will keep the PR process rolling smoothly.

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Crisis Simulation in Defense Tech PR

5W PR

Document expected outcomes and establish clear evaluation criteria. The National Defense Industrial Association recommends conducting drills at least quarterly, with varying complexity levels. Planning the Drill Start with detailed objectives for each exercise.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Open that document up and marvel at your smarts! As a team-centric PR and social crew, we are always updating our roles and responsibilities documents to ensure we have our aces in their places. in your local areas. Routine maintenance and regular updates are equally important to successful issues management.

Crisis 220
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How to Generate Leads From Social Conversations

Cision

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

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Dear College Graduates: Creating a Personal Brand Starts Now

PRSay

Will they move back in with their parents and work at a small local business until the job market opens back up? Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. Will they find internships? Will they continue with graduate studies? Or, just utilize TikTok.

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