Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage
PR Fuel
JULY 24, 2018
3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting?
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