Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. Now it says you can do the same for influencers.

Software 159

Software Pitching SEO Tools 159

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Invest in the best technology, leading with Wi-Fi . The biggest draw in being a digital nomad is the freedom and global experience it brings.

How To 309

How To Meeting Travel Employee 309

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Improved technology is on the wish list, as well. Using data & technology to support your business case. What is a business case?

Resources 195

Resources Technology Data Measurement 195

Onclusive

FEBRUARY 2, 2022

Using data and technology can help you make pitching even more targeted and precise. This is where your research on what impactful authors write about and in which style comes in handy. Since you’re writing to real people and not just email addresses, your communication must create and nurture a connection.

Pitching 195

Pitching Data Technology Storytelling 195

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. 15% say they are using it frequently or fairly frequently.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and objectification she experienced in the now-legendary blog post about her “very, very strange year at Uber.” ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 272

Corporate Reputation Employee Policies 272

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges.

Software 172

Software Tools Ethics Privacy 172

Onclusive

SEPTEMBER 23, 2019

Define and document key project metrics such as milestones, delivery dates, action items, risks, and keep information evergreen. . Writing User Stories for new products / Creating Wireframe. Ability to master new technologies quickly . The post Product | Project Manager appeared first on Onclusive.

Engineering 150

Engineering Construction Enterprise Software 150

Melissa Agnes

MAY 7, 2014

So why am I writing about this? This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. This beta version cost $1,500 a pop that you had to pay by using Google wallet. Needless to say a price that is not realistic for most of us.

Google 214

Google Privacy Data Video 214

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Word document?

How To 177

How To Guidelines Content Marketing Video 177

PR for Anyone

OCTOBER 18, 2021

It’s really a workbook for how to manage important documents and accounts and so much more. Why did you write this book? And so really these are documents and accounts that need to be organized and we talked about how to do this. So having those documents are very important. We have so much new technology.

Financial 130

Financial Pitching Banking Retail 130

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

Technology 63

Technology Communications Insurance Insurance 63

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. As such many of the PR tech vendors have brought features to the market for this purpose. Earned media is sexy.

Media Relations 179

Media Relations Media Print Software 179

Waxing UnLyrical

AUGUST 9, 2018

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it?

Writing 73

Writing eBook Case Study System 73

Cision

AUGUST 10, 2015

This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling? Dragon NaturallySpeaking retails for $99.

Software 120

Software Mobile Video Examples 120

Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. If it is necessary to produce a document in PDF format, it is strongly recommended that you publish a companion version in another format as well such as PowerPoint or Word. there is an Accessibility Checker.

Guidelines 136

Guidelines Communications Tools Case Study 136

Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.

Handbook 95

Handbook Financial Writing Corporate 95

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. Working with documents. We need to know: how to write for the web. The BBC article lists these five basic skills: Manage information.

Communications 100

Communications Training Web Analytics 100

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. It never has been, but due to the rise of technology and how it has influenced the media landscape, it seems to have become increasingly difficult to get the right story out to the right people.

Communications 210

Communications Measurement Tools Enterprise 210

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Without a plan, you risk all of your content efforts going to waste.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln. Today is Abraham Lincoln’s 209th birthday. In 2009, I wrote.

Technology 51

Technology Newspapers Corporate Course 51

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it? So, what can you do?

Survey 165

Survey Measurement System Education 165

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Her new memoir, Whistleblower , recounts the events that drove her to document the harassment and toxicity she experienced in the now-legendary blog post about her “very, very strange year at Uber.”. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 156

Corporate Reputation Employee Policies 156

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You are in control.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success?

Financial 120

Financial Media Relations Healthcare Technology 120

5W PR

MAY 30, 2024

Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Weaving the tech tale Focus on what sets this offering apart and instead of merely listing features, focus on the problem the technology addresses or the value it brings. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Only 30% of marketers have a documented content strategy in place. SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 117

Software Reddit Marketing Survey 117