Remove Document Remove Technology Remove Writing
article thumbnail

How to build a compelling business case for PR investments

Onclusive

Step 5: Write the business case. Put all of the information you’ve gathered so far into a written business case document. Business case writing best practices. Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval.

How To 396
article thumbnail

5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. That’s why podcasts should be on every media pitch list.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. In technology PR, it can be challenging to explain technical issues or products to a general audience. Match your language to your audience.

article thumbnail

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Every pro has her go-to channel for tracking news developments in technology. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108
article thumbnail

PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the journalist in question. . But an interview isn’t a story until it’s posted.

article thumbnail

How To Kill It As A PR Assistant

ImPRessions - Crenshaw Communications

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help.

How To 301
article thumbnail

Director of Product Marketing

Onclusive

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Exceptional writing skills.