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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip! Not sure how to start this?

Facebook 181
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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work?

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?”

Survey 105
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How to Audit Your HubSpot Workflows

PR 20/20

Workflows you created for that one trade show five years ago. Full campaigns that feature email signatures of employees who no longer work for your company. Download a Workflow Audit Template. You can download a free workflow audit worksheet to start your own audit.

How To 113
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Looking to 2019: Planning for PR Pros

Solo PR Pro

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. We'll be relied upon to help guide the flow of the text being used and when the chatbots should pass the conversation over to human employees.”. It All Starts with a Plan.

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Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. Read on to see how Ellie has helped to build marketing programs from startup to scale-up.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.