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The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Yellowdig is an internal collaboration tool. I discovered.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Make case studies more visual.

Video 149
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Traveler Expectations for In-Flight Technology

Cision

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags. TripAdvisor.com, May 29, 2015.

Travel 120
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7 Things You Need to Do After Publishing New Content

Contently - Strategy

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 136
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Achieving PR Goals Faster with Multimedia Content

ISEBOX

Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. Be sure to check out ISEBOX’s multimedia communications content platform, which includes the ability for journalists to download or embed your HD video. 12% Traffic Increase.

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When it comes to content… Go local!

Presspage

Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. How to Optimize your Newsroom for International Audiences Part 3 of 6. Make or buy?

Local 89