Contently - Strategy

OCTOBER 9, 2024

Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Focus on solving problems, sharing insights, or offering industry commentary. Don’t forget the CTA!

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Presspage

AUGUST 15, 2017

thought leadership. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. the importance of measurability. contributors.

Technology 115

Technology Big Data Video Data 115

Presspage

JANUARY 21, 2025

5 free press release templates - Download 1. Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

PRSay

NOVEMBER 18, 2016

Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Piktochart : PIktochart is an online infographics tool. If you download the plugin it will even edit your emails prior to sending them.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Solo PR Pro

DECEMBER 5, 2017

Use stories for thought leadership soundbites. Direct users to a website, blog post or even a download. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories. You can use Stories in a number of ways including: Share industry news. Call to Action. Ask for feedback.

Instagram 40

Instagram B2C Infographics Leadership 40

Sword and the Script

JANUARY 14, 2017

On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. The Bulldog Reporter article links to a registration page to download the complete report. Prospects do look for hype-free product information – it’s the self-aggrandizement many companies indulge in that turns potential buyers off.

B2B 60

B2B Pitching Survey Journalism 60

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Communications Conversations

APRIL 4, 2016

They include infographics. It lists a media contact and the ability to download other media assets. Starbucks turned this annual opportunity into a short post with an interesting graphic: The post also included a clip of CEO, Howard Schultz, talking about values-based leadership. They include embedded videos. Smart and slick.

Corporate 60

Corporate Strategy Pinterest Web 60

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

APRIL 19, 2016

Thought Leadership Content: Beyond promoting blog posts, white papers, and other content marketing pieces over social media, you also need to look at how the content itself enables social sharing. Photos, videos and infographics – to name a few things – now emblazon almost every release issued.

Social Media 40

Social Media Marketing Media Nonprofit 40

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys. For example, agency Frac.tl

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MAY 3, 2016

Tease out an embedded infographic by cropping it down to a single visualized statistic. Pull quotes are very social-friendly, and they also provide an opportunity to highlight the expert behind the thought leadership. Give your audience an extra push with a direct call-to-action.

How To 40

How To Infographics Video Instagram 40

Beyond PR

NOVEMBER 15, 2016

It is important to decide which medium you will use (picture, video, infographic, etc.) As head of the advocacy program, she enjoys collaborating with advocates on creating thought-leadership content. What medium will you use to tell your story visually? Multimedia assets come in all shapes and sizes (no pun intended).

Case Study 40

Case Study Mobile Local Content Marketing 40

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. I like to see things like case studies and infographics freely accessible. Things that are plentiful are free and people will value it more if it’s harder to get.

B2B 137

B2B Mobile Content Marketing SEO 137

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. registrations, subscriptions and downloads) and these sessions lasted 33% longer. registrations, subscriptions and downloads) and these sessions lasted 33% longer. Email open rates: 52%.

Marketing 79

Marketing Publicity Survey Study 79

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive. A recent article tackles the fractures in the UK exposed by Brexit.

Tools 69

Tools Insurance Insurance Handbook 69