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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215
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Symphony of Gates and a Healthy Debate Over Gated Content

Sword and the Script

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. Guess what groups do not download gated content? He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Bloggers and influencers.

Viral 123
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4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120
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How to Spy on Your Competition & Steal Their Secrets

Cision

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. Cool infographics. To sum it up, people gravitate to viral content that’s written about them.

How To 198
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Secret Formulas Behind Successful Social Media Posts

MaccaPR

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Encourage more prospects to download content such as a white paper, e-book or infographic. All I cared about was – did someone, anyone, absorb our client’s content.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. How to Fix Your Buyer Personas.

How To 120
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The Ultimate Guide to Repurposing Content Like a Boss

Contently - Strategy

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? Which podcast episodes have the most downloads? For example, you can write one blog post and summarize the critical elements for a Twitter thread.

eBook 143