PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. You can make their lives so much easier by providing them a pitch that is short and sweet, gets to the point, is easy to read and lets them do a quick scan and know exactly what your story idea is. PR FOR ANYONE.

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Pitching Television Media Interviews 130

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” See what’s trending and pitch your expertise around that. That gives them an instant audience.

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Trends Television Exercises Pitching 246

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Do your homework on the journalist and the outlet.

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Television Pitching Interviews Radio 221

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Email pitches? Let's dive in!

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Trends Reddit Pitching Data 104

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

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Pitching Media Insurance Insurance 130

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

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ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. Know that not everything is news.

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Publicity Brand Branding Storytelling 256

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

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Pitching How To Media eBook 91

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.

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Local Government Community Corporate 216

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

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Pitching Nonprofit Media Relations Social Media 110

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic.

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Strategy How To SEO Engineering 257

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day. What Is a Media Pitch?

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Pitching Media Writing Interviews 103

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . When pitching to journalists, focus on customer stories that prove the value of your solution or product. Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion.

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How To Media Training Financial Storytelling 221

PR for Anyone

AUGUST 26, 2021

If you like this, you’d like to learn more about connecting with influencers or building your brand or landing in the media, download our free blueprint at CaptivateandCashin.com/Blueprint. There’s no cost to download it. So, download that. See what you find and let me know what you decide.

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How To Brand Branding Video 234

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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Pitching System Google Local 130

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Remote voice and video communication are critical to PR work, from client meetings to media interviews. UberConference. Every PR agency needs a versatile solution for meetings.

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Tools SMB Survey Software 108

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. For more statistics on France and to download the author’s full bio and market report, click here.

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Marketing Pinterest Radio Instagram 90

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

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Company Interviews Print Pitching 113

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things.

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Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community. For “deals” shopping app Retale, we’ve made media noise each time we hit a downloads goal. Adopt a formal interview process. Leverage all milestones.

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Publicity Insurance Insurance Interviews 149

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). What to Pitch When.

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Pitching Television System Local 130

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

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Industry Pitching How To System 130

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. But do use it in a pitch to a morning talk show.

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Interviews Pitching Infographics Print 136

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document.

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Pitching Video Interviews Report 137

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. If they ask for an interview, make it easy for them to arrange a time. Simple advice for PR pitches from journalists Reporters get a lot of pitches.

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Journalism Media Relations Report Media 147

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

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LinkedIn Pitching Journalism Interviews 120

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. While at the conference, I’m going to do several media interviews that link to that original blog post. Next, go to Open Site Explorer and type in the URL of your website. Just like any search you do, there will be 10 websites that come up on the first page.

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Exercises Google Writing Blogging 198

PR for Anyone

JULY 27, 2024

Creating Timely Pitches Timing is crucial when it comes to media pitches. Here’s how you can plan your pitches around the Olympics: Pre-Olympics : Focus on preparations and anticipation. Align your pitches with these trends to stay relevant and capture the audience’s attention.

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Media Pitching Local Training 130

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Being aware of the push-and-pull of pitching (responding to existing opportunities while also proactively advocating for experts) is only the first step.

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Pitching Media Leadership Examples 75

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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Pitching Television Trends Video 130

Flack's Revenge

MAY 12, 2016

So I got back in touch with Hannah and conducted the following email interview. The consequences are that: Reporters receive hundreds of email pitches / day, and 90% of them don’t match their interests or coverage areas. Because media don’t all want to same content or to be pitched the same way. What is Babbler?

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B2C System Interviews Report 120

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. Your Pitch Team. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

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Media Television Pharmaceuticals Radio 120

Bad Pitch Blog

JULY 15, 2012

It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck. From Spam to Worse On Saturday I received two more invites to download the app. So don''t download the Klip video app. Each invite was sent to a different email address.

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Video Pitching Pinterest Mobile 63

PR for Anyone

MAY 28, 2020

Even if the show only has 1000 downloads a month, imagine it’s 1,000 of your ideal customer. And then I want you to research what kinds of topics they've already covered, especially in your space, and then pitch something that you can fit in. You have had some experience with doing interviews about your subject matter.

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Television System Video Interviews 130

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop. Beware of ear buds or over-ear headphones that let in other sounds.

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Tools Skype Software Content Marketing 120

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview.

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Case Study How To Study Pitching 90