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Developing your content strategy to become a trusted expert

Onclusive

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418
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4 Press Release Samples for a Product Launch

PR Fuel

Then, they could drive reporters to their surveys and therefore, their products. Give Reporters A Chance To Interview Leaders. A new app recently launched that looks to fill a need that many people may not realize exists. The interesting part is the way they approached their release about the product launch.

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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. For more information, go to www.3StepstoPRSuccess.com

Publicity 331
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How to write a press release: Layout, tips + free template

Presspage

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Not sure how to start this?

Facebook 181
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5 Steps to Take Your Editorial Calendar to the Next Level

Contently - Strategy

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Measure your content downloads and views to see what types work best. Use the calendar to manage C-suite expectations.

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How to write a press release: Layout, tips + free template

Presspage

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78