ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Remote voice and video communication are critical to PR work, from client meetings to media interviews. UberConference.

Tools 108

Tools SMB Survey Software 108

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. percent of the time. Conclusion.

Pitching 275

Pitching Public Affairs Report Guidelines 275

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. 5 free press release templates - Download 1. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases.

Writing 78

Writing How To Product Launch Crisis 78

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Another big mistake is writing content for search engines, rather than writing for your audience. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Buzzstream

MARCH 19, 2025

And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact. And I was okay.

Pitching 71

Pitching How To YouTube Tools 71

Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Interviews. Interview someone at a conference. Here are some ideas for post styles: How-to. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive.

Interviews 65

Interviews B2B Measurement Blogging 65

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Download our free tipsheet, 5 Pitches That Work And Why. .

Pitching 149

Pitching Sports Print Creativity 149

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

Leadership 162

Leadership B2B Study Survey 162

Presspage

JUNE 23, 2021

Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. Wondering what that digital content hub could look like? A scattered tech stack The real issue here is not the tools themselves but how them being all over the place affects the way teams work – and their output, too.

Communications 210

Communications Measurement Tools Enterprise 210

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! Give Reporters A Chance To Interview Leaders. The Advantages of Going on Camera.

Product Launch 105

Product Launch Travel Interviews Writing 105

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. I interviewed several recruiters who specialize in finding PR talent for brands and agencies and they all said these digital skills top the list of requirements.

Infographics 150

Infographics Course Survey Agency 150

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. We consider 30 percent downloads a success traditionally, but this one had over 55 percent actual downloads!".

Marketing 91

Marketing Small Business Interviews International 91

Public Relations Sydney

SEPTEMBER 14, 2014

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.

Media 95

Media eBook Interviews Writing 95

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document.

Pitching 136

Pitching Video Interviews Report 136

Cision

JUNE 25, 2015

Write a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Which podcast episodes have the most downloads? They may or may not be relevant today.

eBook 143

eBook YouTube Video Social Media 143

Sword and the Script

JUNE 26, 2018

I recall downloading them to an iTunes application on a desktop and then transferring them to a device via USB. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview.

Case Study 90

Case Study How To Study Pitching 90

Public Relations Sydney

OCTOBER 19, 2014

This is just as important as writing the media pitch itself. You make more friends with honey than vinegar; journalists have deadlines to meet so take that into account when talking to them on the phone or writing a follow up email. For more great tips download our free PR eBook by clicking the button below.

Pitching 91

Pitching How To Media eBook 91

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Take press releases, for instance.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. How to Write a Media Pitch. What Is a Media Pitch? Focus on one angle.

Pitching 103

Pitching Media Writing Interviews 103

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Cision

SEPTEMBER 8, 2016

Conducting deep dive interviews. What are you writing that we can collaborate on? We’re talking more views, more downloads, more conversions and more revenue. Learn how to stand out when vying for reporters’ attention by downloading Cision’s 71 Ways to Get Media Coverage.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Solo PR Pro

APRIL 27, 2021

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). Using this process has enabled me to write fewer proposals, and achieve a much higher close ratio. Ready to start vetting your next lead?

How To 110

How To International Internal Pitching 110

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. A: Analytics across podcast hosting services are fairly similar (downloads by episode). Q: How much prep/research time do you spend for each interview? I prefer to polish it up.

Skype 120

Skype Software Analytics Interviews 120

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. P.S. If you’d like to download information about Crisis Ready to bring to your management team, feel free to click here! >> What are the biggest risks to most modern businesses today? Crisis Ready.

Crisis 133

Crisis Branding Brand Crisis Management 133

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Why did you choose the topic, “Are You a #ContentMachine”? Will you blog more frequently?

Survey 90

Survey Content Marketing Marketing Measurement 90

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. A large part of public relations is repetition.

How To 76

How To eBook Radio Print 76

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. It was the part of their study that interviewed PR senior scholars. Those who were interviewed had their names listed publicly. Have a great day!

Journalism 111

Journalism Study Interviews Conference 111

Cision

NOVEMBER 17, 2016

In this interview, Dan discusses the future of investigative journalism while maintaining a standard of “afflicting the comfortable, and comforting the afflicted,” the personality traits that best lend themselves to the profession, and his own journey through journalism. Rapid Fire Round. I prefer speaking with human beings.

Journalism 120

Journalism Film Fashion Report 120

Cision

OCTOBER 25, 2016

As an example of why this is important, I got two pitch emails in my inbox this morning from publicists offering interviews with their clients about topics (generously stated) a bit removed from what I write about. Not only is it a bit annoying to get this kind of pitch, but I have no use for the resources they’re offering.

Social Media 120

Social Media How To Media Customer Service 120

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. You can download it here. >>> PR needs to do that too.

Journalism 147

Journalism Media Relations Report Media 147

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. We just need to use them more effectively,” writes Josua Nite.

Measurement 98

Measurement eBook Social Media Survey 98