Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Media relations only gets harder.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc).

Measurement 137

Measurement B2B Google Financial 137

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 151

Survey Communications Measurement International 151

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Tips for making communications “social media friendly” Biggest mistakes spokespeople make in crisis – and how you can avoid them.

Training 113

Training Crisis Media Training Crisis Management 113

Cision

FEBRUARY 27, 2017

We’ll discuss how to build a centralized and real-time influencer database and that tailoring your approach, message, and timing for each influencer is important because not all media contacts should be created equal. Learn more about the Five Truths of Modern Media Targeting and download the newest guide today.

Media 120

Media Leadership Data Tools 120

PRSay

MAY 4, 2020

As our report shows, trust in the media has declined in the eyes of journalists, from 63 percent in 2019 to 59 percent in 2020, continuing the downward trend we’ve seen in the past few years of the State of the Media Report. You can watch a recording of the live panel here , and download the full report.

Report 206

Report Media Pitching Trends 206

5W PR

JUNE 3, 2024

Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.

SEO 78

SEO B2B Engineering Leadership 78

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Public Relations is Not Media Relations. Media relations is not public relations.

Media Relations 93

Media Relations Advertising Advertising Content Marketing 93

Sword and the Script

JULY 16, 2019

Lack of a commitment by senior leadership.”. “We’re The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. A total of 223 communications and public relations (PR) professionals completed the survey which was conducted in January and February 2019. Image credit: Unsplash.

Publicity 110

Publicity Survey Writing Local 110

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

PRSay

OCTOBER 2, 2017

Marketing automation platforms like Marketo track click-through rates on email campaigns, number of downloads for content offers, landing page conversion rates and much more. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies.

Data 146

Data How To Storytelling Analytics 146

PRSay

APRIL 6, 2018

So while many of the time-tested media relations rules still apply, there are new areas of focus for communicators: Validating “truth and facts” has become more urgent. Download your free copy of “The New Rules of Crisis Management” here. Having allies has never been more critical.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Sword and the Script

JUNE 16, 2020

“Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” Humanizing the brand.”

Storytelling 136

Storytelling Communications Survey Case Study 136

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 103

Tools Survey Pitching Analytics 103

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

SEPTEMBER 5, 2024

A good place to meet younger decision makers and social media influencers. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. For more statistics on Finland and to download the author’s full bio and market report, click here. Slush 2024 is held on Nov. 20–21, 2024.

Marketing 100

Marketing Radio Automotive Television 100

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Bianchi Biz Blog

MARCH 7, 2022

In my personal heaven, every company has a “media room” on their site with a library of downloadable, categorized, high-resolution photo options, B-roll, and logos; and a place where press releases are archived and available as Word docs. A great photo or video library can go a long way in helping me tell a story and create content.

Meeting 81

Meeting Automotive Media Transportation 81

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. This includes, but is not limited to: Analyst relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template.

Marketing 52

Marketing Technology International Internal 52

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. They wanted the white paper. 2) You don’t treat content marketing is its own channel.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Solo PR Pro

JANUARY 10, 2017

Solo pros can use video to move prospective clients to take an action, such as signing up for a short phone consult or downloading a case study. Share a video related to your topic or a video that inspires you. These are endless ways to integrate video into your own marketing this year, from thought leadership to client testimonials.

Video 40

Video Strategy SMB Marketing 40

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Scott Public Relations

JULY 12, 2019

Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach. Combine your content creation strategy with your social media calendar, and set your media relations outreach to match. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Mindful Marketing

JANUARY 12, 2017

However, over time SeeDepth metrics revealed that the trend articles underperformed, while the company data articles were consistently the top performing pieces, and readers often visited the site directly from the articles in order to download gated thought leadership content. I chose SeeDepth for a few key reasons.

Measurement 60

Measurement Analytics Agency Data 60

Scott Public Relations

JULY 12, 2019

Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach. Combine your content creation strategy with your social media calendar, and set your media relations outreach to match. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 71

Insurance Insurance Healthcare Technology 71

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO.

Writing 40

Writing SEO Web Content Marketing 40

Scott Public Relations

MAY 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 55

Insurance Insurance Publicity Healthcare 55

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.” ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. I found myself not only managing media relations, but using other marketing tactics to reach our target audiences.

Communications 40

Communications Tools Analytics Television 40

Scott Public Relations

OCTOBER 13, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Pinterest 45