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Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? Permalink
For example, a productlaunch article could be rewritten from the customer perspective. Another effective strategy is localizing your content. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?
Most of the time, local and national outlets will simply ignore most of these releases. The interesting part is the way they approached their release about the productlaunch. If their productlaunch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have.
Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.
Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution.
MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Interested in joining the showcase? Interested in exhibiting or speaking?
Popeyes welcomed it when newspapers and local TV news outlets around the country (such as USA Today, as seen in the image at right) held their own taste tests of Popeyes vs. Chick-fil-A chicken sandwiches, even though there was no way to predict who would come out on top. So what can marketers like you learn from Popeyes’ online victory? #1
Executing a campaign pitch, productlaunch, or new initiative is only the first step in the communications cycle. Or reach out to local or national influencers to help boost campaign visibility? To discover what’s right for your company download The Ultimate Media Monitoring Buyer’s Guide today. Smarter Outreach.
I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new productlaunches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting.
Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new productlaunch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a productlaunch event. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. First off, I was thrilled to get my hands dirty in the real world of Chinese PR.
Plan Price Features Core $90 (Per user/month, billed annually) Includes one site, up to 10,000 contacts, unlimited stories and campaigns, custom domain, analytics, and localization. ACCESS PR National $849.00 (Per month) Adds 750 downloads and 750 media pitch credits, along with all features from the Budget Plan.
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