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Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.
32% “industry events/tradeshows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Registration is required to download the full report: The 2021 Buyer Preferences Study: Reconnecting with Buyers. 28% “peers/colleagues,”.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend tradeshows and events, from the niche to the grand scale. And make sure to download and use the event app well in advance. Tradeshow events can be a truly fascinating experience.
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.
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