Cision

MAY 18, 2017

If you think about how those who used to wake up to read the newspaper are instead looking at their Facebook notifications first thing in the morning, you can understand how valuable social signals are and how they allow you to gain mindshare, which will be an invaluable asset in developing relationships that lead to business. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 125

Media Relations Media Survey Pitching 125

Public Relations Sydney

DECEMBER 7, 2014

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.”

Writing 100

Writing Blogging Newspapers Travel 100

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1. ” 7.

Wikipedia 103

Wikipedia Writing Video Report 103

Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Bad Pitch Blog

MAY 17, 2009

A journalist or a blogger who is working off nothing more than a quick pitch doesn’t have real knowledge, any time, or enough interest to figure out the answers for you. Whatever – whatever - you do, don’t pitch a story without any substance, which I call “The Pitch That Cried Wolf.” You’ve baked a fairly decent press kit.

Pitching 53

Pitching Report Newspapers Corporate 53

PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Journalists receive hundreds of PR pitches every day. They won’t have to worry about visiting a link or waiting for a document to download. The journalist can transition from reading your pitch to reading your press release.

How To 89

How To Pitching Writing Social Media 89

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? There are even templates you can purchase and download online. Newspapers? Most newspapers and digital news sites include author names near the top of the story. million businesses nationwide. It starts with a media list.

Media 52

Media Newspapers Pitching Blogging 52

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.

Pitching 40

Pitching eBook Retail Newspapers 40

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. The number of online newspaper readers has also decreased to 30.5% Personal meetings, tailored pitches, and regular, respectful communication are key strategies. Internet engagement is rising, with 89.1% of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Who does it impact? Package the story.

Communications 40

Communications Media Pitching Radio 40

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

MAY 17, 2018

Download the 2018 Global State of the Media Report. Send More Multimedia in PR Pitches. We have not yet relied on video to tell the whole story for a brand or pitch, but we like the opportunity to include it in our repertoire when we have the resources to produce or supplement content,” she says. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

Solo PR Pro

FEBRUARY 11, 2016

However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Perfecting the pitch. Use these steps to guide you in pitching the media effectively and with a clear sense of purpose for maximum impact: Research the targeted publication. Next steps.

How To 40

How To Guidelines Pitching Writing 40

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Conversely, don’t disregard publications that aren’t currently covering your niche.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MAY 18, 2017

If you think about how those who used to wake up to read the newspaper are instead looking at their Facebook notifications first thing in the morning, you can understand how valuable social signals are and how they allow you to gain mindshare, which will be an invaluable asset in developing relationships that lead to business. Retweet a user.

How To 57

How To Instagram Social Media LinkedIn 57

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Download our Quick and Easy Guide to Sharing Your Press Release With the World.

Writing 258

Writing Newspapers Retail Groups 258

PR Fuel

SEPTEMBER 4, 2018

Think of the last time you pitched to somebody in person. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: [link]. That’s not to say you shouldn’t be excited so it comes across in your writing.

Writing 45

Writing Report Education Company 45

PRSay

APRIL 8, 2025

Gen Z respondents say they prefer to create content on the media platforms they grew up knowing, versus pitching story ideas to traditional media they dont know. When marketing consumer products, Gen Z and millennial communicators prefer celebrity endorsements to positive mentions in national newspapers. Download a copy here.

Report 88

Report Communications Survey Newspapers 88

Presspage

FEBRUARY 5, 2025

However, this convenience often comes at a price 73% of journalists found fewer than a quarter of the press release pitches in their inbox to be relevant. This increases the chance of your release being picked up and helps you build a reliable network of journalists who trust your judgment and value your pitches.

Tools 78

Tools Enterprise Analytics Software 78

The Proactive Report

SEPTEMBER 17, 2014

In the past, circulation figures included the concept that any magazine or newspaper was usually read by 2 or 3 people beyond the subscriber or buyer. You do need accurate reach and influence scores to make a list of good bloggers or news sites to pitch, but remember to take it a step further. Did they stay on the site or leave?

Measurement 113

Measurement Tools Newspapers Blogging 113