Remove Download Remove Newspapers Remove Writing
article thumbnail

How the PESO Model Changes PR’s Conversation

Cision

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

article thumbnail

Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” 3StepstoPRSuccess.com and download your no cost guide with more details on this process. Make your business newsworthy. New” is the key word. Those are all topics that interest local media.

Publicity 331
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Writing Inspiration Roundup: Our Top Writing Posts of 2015

Marketwired

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

Writing 100
article thumbnail

The Business Blogging Editorial Calendar: How to Post Like a Pro

Polaris

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. ” Magazine and newspaper publishers—online and off— are responsible for the bottom line. I used to combine my blog planning with my writing. and then I’d write it. Think like a publisher.

Blogging 186
article thumbnail

Faces & Markets of PRGN: France – A Blend of Tradition and Innovation

Bianchi Biz Blog

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. French journalists do not talk or write about the same company every other day. Be patient.

article thumbnail

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Explain how to download (or register) for the offer. 3: Write a Compelling Headline.

eBook 100
article thumbnail

4 ways to improve your pitch’s subject line

Public Relations Sydney

Conduct research to find specific journalists, what they write about and their reporting styles. Do your research If you are unsure your subject lines will cut through, try reading a magazine or newspaper and see what headlines catch your eye. Do you have a suggestion for how to write a subject line to get a journalist’s attention?