PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Journalists receive hundreds of PR pitches every day. They won’t have to worry about visiting a link or waiting for a document to download. The journalist can transition from reading your pitch to reading your press release.

How To 89

How To Pitching Writing Social Media 89

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career.

Local 90

Local Social Media eBook Meeting 90

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Who does it impact? Package the story.

Communications 40

Communications Media Pitching Radio 40

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. It''s a new take on an old idea: radio theater, direct to your iPod. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times.

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Pitching Radio Interviews Writing 40

Beyond PR

SEPTEMBER 28, 2016

The Post’s attention to these topics is directly affecting its beat coverage, much like another DC media outlet, radio station 88.5 Targeted media outreach and well-honed pitches are essential to connecting the dots. “As Once you know how your targeted outlets are choosing to cover news, you can create better media pitch lists.

Transportation 40

Transportation Education Banking Radio 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Download Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence for more advice on delivering comprehensive reports to your executives.

Report 40

Report Media Television Radio 40

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection.

Measurement 40

Measurement Nonprofit Education Social Media 40

Bad Pitch Blog

SEPTEMBER 19, 2006

Rather than sending a bad pitch (or a good pitch that results in a bad interview), there is BlogTalkRadio. Seriously, you need your own radio talk show. Your clients/CEOs/spokespeople can now host a radio-era talk show online, delivering messages in any way possible.

Radio 40

Radio Interviews Pitching Blogging 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

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Media Television Pharmaceuticals Radio 120

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Editorial calendars can be incredibly helpful in determining when to pitch certain stories. Pay attention to if/how your contacts deal with pitch requests, particularly on social media. For instance, radio presenters differ from producers.

Pitching 40

Pitching Media Radio Print 40

Cision

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? The splintering of media from TV, radio, and analogue to digital multimedia and social has made marketing a complicated and messy endeavor.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 20, 2015

A: Analytics across podcast hosting services are fairly similar (downloads by episode). On Libsyn, the analytics get really in-depth with the $20/month plan, but you can get “basic statistics” (downloads by day, month and year) for less. A: MarketingProfs Chief Content Officer Ann Handley forwards me any pitches she likes.

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Skype Software Analytics Interviews 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types. Needless to say, it’s all a bit overwhelming. “A

Strategy 40

Strategy Media Radio How To 40

Beyond PR

AUGUST 23, 2016

In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience. Download our new guide Beyond Broadcast: Extending the Reach of Your Media Tour & Maximizing Results to learn more. Timing is everything!

Marketing 40

Marketing Media Radio Local 40

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. You know their radio, but their podcast productions are strong, too.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately. Is High-Deductible Health Insurance Worth the Risk? ,

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? The splintering of media from TV, radio, and analogue to digital multimedia and social has made marketing a complicated and messy endeavor.

Real Estate 57

Real Estate How To Web Case Study 57

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. 9 I need to monitor radio and TV coverage.

Measurement 52

Measurement Communications Survey System 52

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MAY 17, 2018

Download the 2018 Global State of the Media Report. Send More Multimedia in PR Pitches. We have not yet relied on video to tell the whole story for a brand or pitch, but we like the opportunity to include it in our repertoire when we have the resources to produce or supplement content,” she says.

Infographics 54

Infographics Print Video Real Estate 54

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

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Pitching Fashion Report Twitter 49

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? To download slides from this content marketing panel event and to download our exclusive Q&A with content marketing expert Joe Pulizzi, go to [link].

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Content Marketing Financial Marketing Analytics 48