Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. If you like this tip and you’d like to learn more check out our free download.

Trends 246

Trends Television Exercises Pitching 246

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media SEO 79

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. Guess what groups do not download gated content? He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. The question is what is the value of a view or a download versus someone who has actually filled out the form,” asked Volpe ?

Viral 123

Viral Infographics Web Content Marketing 123

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Stephen Waddington

JUNE 28, 2017

EMV has arisen as media relations has developed into influencer relations, as a means of benchmarking influencer relations activity across paid and earned media. You can trace its roots via a viral-like mutation back to AVE. The framework is available to download for free. Simple answer, wrong answer.

Measurement 0

Measurement Advertising Advertising Viral 0

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media.

Twitter 105

Twitter Marketing Social Media Viral 105

PRSay

APRIL 6, 2018

Viral videos. Everyone’s now on social media. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. Cyber thefts. Sexual misconduct.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Karen Freberg

JANUARY 15, 2020

However, if we are talking about a social media class – you ALWAYS have to be on board with what is happening and trending in the industry – and see how you can integrate this into your classes. That’s the nature of the business – and one of the things I love about teaching social media!

Social Media 55

Social Media How To Instagram Media 55

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Branding 118

Branding Brand Video Social Media 118

Melissa Agnes

FEBRUARY 1, 2015

As you listen to this podcast, you’ll notice that much of what Laurent explains about the science of rumors aligns perfectly with what you’ll often hear me say makes the recipe for a crisis that has the potential to go viral. Social media’s impact on rumors (the answer may not be what you expect).

Crisis 100

Crisis Crisis Management Viral LinkedIn 100

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? The problem?

eBook 143

eBook YouTube Video Social Media 143

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality.

Publicity 120

Publicity Storytelling Journalism Viral 120

Waxing UnLyrical

JUNE 28, 2013

And one of many nuggets he shared on social media: A4: companies fear social media because of potential to go ‘viral’ If u worry abt twitter, problem is not twitter! It’s reality #measurePR. John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

Measurement 106

Measurement Corporate Survey Viral 106

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. What time do social media posts receive the most engagement?

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. Never before have brands been able to create virality on such a massive scale.

Viral 52

Viral Video Social Media Creativity 52

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 77

Blogging Company Engineering Airlines 77

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

The Hoyt Organization

JULY 15, 2024

Downloadable visual elements: Include downloadable logos, videos, headshots, and other important images. Have a Consistent Social Media Presence The likelihood that your audience is on social media is extremely high. billion social media users globally, equating to about 62.6%

Media Relations 52

Media Relations Media Real Estate Pitching 52

Sword and the Script

JANUARY 27, 2015

In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download. Shift gave visitors the option to download the content for free with registration – or the option to buy the eBook for $10.00. PR Strategy: Paid Media Tactics for Earning Media. _.

Pitching 60

Pitching eBook Advertising Advertising 60

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

Presspage

SEPTEMBER 9, 2024

The last thing you want to be doing is scrambling to save your reputation while the rest of the world is two steps ahead and already discussing your companys blunder on social media. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage. Download the worksheet below.

Crisis 78

Crisis Writing How To Reputation 78

Presspage

SEPTEMBER 9, 2024

The last thing you want to be doing is scrambling to save your reputation while the rest of the world is two steps ahead and already discussing your company’s blunder on social media. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage. Download the worksheet below.

Crisis 78

Crisis Writing How To Reputation 78

PR 20/20

OCTOBER 25, 2022

Hello, branded t-shirts, community sponsorships, and social media! For us marketers, it's where organized, type-A, strategy lovers relax as our best social posts go viral and our sales teams are overwhelmed with qualified leads. Download this free tool below and activate your marketing plan today. * You're in luck!

Marketing 52

Marketing Construction Viral Strategy 52

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day.

Energy 40

Energy Healthcare Policies Agriculture 40

Buzzstream

MARCH 13, 2024

This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Social Media Mentions When the brand has a social presence or is trying to build one, mentions on social platforms may be a big part of a campaign’s results.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. What are you looking for?

How To 198

How To Real Estate Web Case Study 198

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Beyond PR

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Implement viral marketing tactics. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57