Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Lights out, end scene.

Trade Shows 72

Trade Shows Video Writing Conference 72

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. The full report is embedded nearby and is freely available for download here (and previous reports here ). and for B2B Services it was 11.0%.

Survey 104

Survey B2B Marketing Trade Shows 104

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Registration is required to download the full report: The 2021 Buyer Preferences Study: Reconnecting with Buyers. 28% “peers/colleagues,”.

B2B 103

B2B Trade Shows Survey Study 103

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Download a Workflow Audit Template. You can download a free workflow audit worksheet to start your own audit. Nurture streams that hinge on outdated enrollment criteria. Internal workflows that haven’t sent a notification since that last website redo.

How To 113

How To Trends Trade Shows Data 113

Sword and the Script

JUNE 8, 2021

Provide polls and downloads to drive engagement. ON24 says “70% of all webinars in 2020 offered resources for attendees to download or engage with.” It can be freely downloaded with registration here: ON24 Webinar Benchmarks 2021. The report suggests 2:00 p.m. Eastern time “as it avoids most conflicts on both American coasts.”.

Survey 95

Survey B2B Report Video 95

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Branding 102

Branding Brand Marketing Facebook 102

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. It All Starts with a Plan. You’ll be able to hit the new year running if you take the time to plan now. That goes for securing our own clients' data, as well!”. Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), This might include targeting visitors from a new industry/vertical to grow market share, or an X percentage increase in whitepaper downloads to improve the sales pipeline. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Bianchi Biz Blog

JANUARY 21, 2021

According to Kleiner, a visitor enters a virtual lobby, which is designed based on Freudenberg’s familiar trade fair look. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. It contains large-scale images, video screens and colorfully lit tables.

Automotive 70

Automotive Training Travel Meeting 70

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. And make sure to download and use the event app well in advance. Trade show events can be a truly fascinating experience.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Sword and the Script

FEBRUARY 14, 2017

The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 76

B2B Measurement Blogging Community 76

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. It can be downloaded with registration here. To be clear, I’m not saying metrics are not important because they do have a useful purpose. However, looking too closely at the metrics is akin to not seeing the forest for the trees. Talk to Us !

B2B 67

B2B Report Marketing Survey 67

PR 20/20

FEBRUARY 7, 2019

And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. I went in really against trade shows because it’s against the inbound marketing way, but it really proved out that it was critical for our market. That was what led to that determination of our marketing mix.

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

MARCH 28, 2016

An upcoming trade show you’re excited about participating in? Get more tips that will ensure your message is well-received by downloading our Quick & Easy Guide to Sharing Your Press Release with the World. Coordinate with your product, sales, and other teams to produce content your target audience will care about.

Engineering 40

Engineering Trade Shows Infographics Twitter 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 10, 2015

How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. Download our guide Redefining Newsworthiness: New Opportunities to Earn Media & Attention to get more tips that will help connect your brand’s story with journalists, bloggers and other influencers.

Media Relations 40

Media Relations How To Media Conference 40