This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.
” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.
Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! No registration required for this beauty of an eBook. Can’t get any closer to the source than that, right?
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.
This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Consider incorporating visuals, such as infographics or videos, to enhance engagement. However, the evolution of thought leadership did not stop there. Today, a data-driven approach is paramount.
Check out Chris’s infographic board on Pinterest. Check out her ebook “Practice Safe Social” Thanks to Chris for taking the time to have this interesting conversation with me! Check out Chris Syme’s blog. Follow Chris on Twitter: @cksyme. Connect with her on LinkedIn. Add her to your circles on Google Plus.
This infographic provides a handy cheat sheet for modern SEO: One important note: the eighth item in the list above, use of the rel:authorship tag, is outdated as of August of 2014. Free ebook: “Get It in Writing!”. Google has retired authorship , in a move that was unexpected. Share your tips and experiences in the comments!
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers.
This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.
Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into eBooks. multiple articles covering different aspects of a large topic—we pull that blog content out and repurpose it into large, ‘ultimate guide’ ebooks.” Blog post to guest post.
Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics. So use images, videos, infographics, giphographics, etc. to make your content appealing. .
Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Create a social media content calendar. Design a website.
Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Step Up—Or Step Back (Infographic) Symbolic pacing in communicative leadership. Encourage your team to lead discussions, initiatives, and solutions during routine operations. Thanks for reading. ANNOTATIONS [ + ] ANNOTATIONS 1 Hackman, J.
Repurpose existing content by updating outdated information, turning blog posts into infographics or videos, compiling related articles into an eBook, or breaking down comprehensive guides into smaller, digestible pieces. How can content repurposing maximize the value of what we’ve already created?
Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). Free ebook: “Get It in Writing!”. Founder of Solo PR PRO & #solopr chat. Kellye Crane.
The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 Don’t get us wrong: You need these types of assets.
Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Maybe these great infographics will inspire you. Hello again, SEO! .
Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Maybe these great infographics will inspire you. Hello again, SEO! .
Ebooks and Whitepapers. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry. Some examples of content marketing include: Infographics. What is content marketing? You can think of content marketing as fuel for your inbound marketing approach.
White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.
Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.
34% said ebooks. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. click image for higher resolution). More than half (51%) said the content should use data and research to support its claims, while 41% said the content itself should be research-based.”.
For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content.
Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). Do you read that cache of business books and ebooks you’ve accumulated? The numbers reflected. the impact of the economy on SMBs and the impact of SMBS on the economy.
Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.
The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. He’s also helpfully summarised it in this infographic. In 2015 we saw some great initiatives to help modernise public relations practice. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage.
Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This started with researching what content was really successful and who was successful at this. For content, this included: Listicles. Big full-screen images. Curated video content. Nieman Lab. Optimize click-through rate.
Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.
Infographics. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Generators/Calculators. Assessments. Add more contrast.
We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While it may seem like we’re living in a harmonious land of checklists and ebooks, let’s take a step back to reality. Repurposed Ebooks, Infographics or Whitepapers.
Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. And people love a good story.
These websites contain millions of images ranging from animals, food and drinks, to people and infographics. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below. Purchased images can be found on websites such as Shutterstock and iStockphoto.
Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.
Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Download our free ebook on the role of SEO in PR. Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Get comfortable with rich content.
The stats from a recent white paper you published find new life as a shareable infographic. A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. Each blog post could serve as a chapter for an “ultimate guide” ebook on the topic.
Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. But content also includes your press releases, corporate communications and annual report.
No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Yup, that’s included twice on purpose.
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. We want to establish our expertise in those fields.
There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. We make sure that if we’re doing a webinar, we want the topic to be something that will lend itself to an eBook for the following quarter.
Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Trending Industry News.
Sources Five Ways Technology Affects Public Relations The Future of PR: Tech-Driven Media Intelligence [Infographic] Video Is The Future Of Media On The Web The Future of email marketing – 2017 edition 10 Predictions For the Future of Social Media Messaging apps are now bigger than social networks Are you curious to learn more about video?
And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.
First, identify one meaningful lead gen asset to create that addresses your persona's needs, such as an ebook. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. Ensure this asset includes a CTA to download the full ebook.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content