eBook Interviews Leadership 
Sword and the Script
OCTOBER 29, 2024
For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Maybe your team can only handle one ebook a quarter. You develop a defined process for promoting it – from publication to measurement – and let the program run. That’s fine to start with.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Their perspective was featured through an interview with Ad Age and coverage in The Current. SOCi’s approach garnered coverage in Adweek and Gizmodo , establishing their authority in the field.
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Onclusive
OCTOBER 3, 2017
Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.
Deirdre Breakenridge
JANUARY 7, 2016
In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.
Contently - Strategy
SEPTEMBER 18, 2024
The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. Cutting-edge thought leadership is one way to stand out. Don’t get us wrong: You need these types of assets. They’re the bread and butter of content marketing.
Sword and the Script
JANUARY 8, 2019
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.
Sword and the Script
DECEMBER 13, 2016
2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.
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