Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired. Why did you choose the topic, “Are You a #ContentMachine”? Will you blog more frequently?

Survey 90

Survey Content Marketing Marketing Measurement 90

Public Relations Sydney

OCTOBER 12, 2014

For example, a charity that assists suffers of multiple sclerosis may write a case study about how they have changed the life of one sufferer of the disease. Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview.

Case Study 90

Case Study How To Study Pitching 90

Public Relations Sydney

OCTOBER 19, 2014

This is just as important as writing the media pitch itself. You make more friends with honey than vinegar; journalists have deadlines to meet so take that into account when talking to them on the phone or writing a follow up email. For more great tips download our free PR eBook by clicking the button below.

Pitching 91

Pitching How To Media eBook 91

Contently - Strategy

SEPTEMBER 18, 2024

“Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. They’re the bread and butter of content marketing.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. eBook quotes and contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. Event panel. Dancing Success.

Measurement 98

Measurement eBook Social Media Survey 98

Solo PR Pro

AUGUST 1, 2023

The post includes a free members only ebook with comprehensive information. Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. Take the time to thoroughly review applications, conduct interviews, and check references.

Employee 87

Employee Small Business Resources Insurance 87

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 80

B2B Media eBook Interviews 80

Public Relations Sydney

OCTOBER 26, 2014

They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. A large part of public relations is repetition.

How To 76

How To eBook Radio Print 76

Beyond PR

JANUARY 23, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. We want to establish our expertise in those fields.

Strategy 75

Strategy Media How To Infographics 75

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 137

Tools Publicity SEO Measurement 137

Contently - Strategy

APRIL 9, 2024

A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. For example, an educational video about how to interview your customers would be beneficial in the long term. Each blog post could serve as a chapter for an “ultimate guide” ebook on the topic.

eBook 52

eBook Video YouTube Infographics 52

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Solo PR Pro

AUGUST 19, 2014

Developing a screencast tutorial, multi-media FAQ, or producing a video interview? Free Solo PR PRO ebook Get It In Writing! – If you’re looking for guidance and full examples of commonly used contracts, be sure to download Get It In Writing! Audacity - Run a blog and thinking about adding video segments?

Tools 78

Tools eBook Print System 78

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about. But what do our peers think? Or, more importantly, our bosses?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Free ebook: “Get It in Writing!”. Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference? Heather blogs at prTini.

Skype 77

Skype Transportation Twitter eBook 77

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Ebooks and guides Ebooks are longer-form digital assets that are less technical than whitepapers and more in-depth than blog posts. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

OCTOBER 10, 2017

For example, let’s take the case of using a value-driven ebook to attract more qualified leads. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Why are chatbots critical to the future of inbound?

Marketing 81

Marketing eBook System Tools 81

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

Google 49

Google Hotels eBook Fashion 49

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Critical Mention

SEPTEMBER 10, 2019

Also, other great resources to add to your website are eBooks, case studies and white papers. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Reputation 60

Reputation Case Study Mobile eBook 60

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. I love theater, good writing, tennis and skiing. Producing an eBook on B2B marketing and PR. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Now, I have newsletters, podcasts, videos, books, ebooks, and more to share and create a collaborative and dynamic learning experience for my students. need to have for social media.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help? Regardless, thanks for visiting!

Blogging 78

Blogging Twitter Creativity Facebook 78

Solo PR Pro

DECEMBER 8, 2015

Solo PR PRO Premium offers a 57-page ebook on proposals *, as well as a downloadable timeline template * and value statement cheat sheet *. The free Solo PR Pro ebook, Get It In Writing! The Solo PR PRO Premium ebook series Show Me the Money * provides in-depth content and worksheets for tracking and managing expenses and rates.

How To 40

How To eBook Measurement Resources 40

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. And I doubt there is anyone working in the PR profession that would concede that communications can’t be managed. From a big picture perspective, most of us believe that we can measure almost anything.

Measurement 40

Measurement How To Analytics Customer Service 40

Polaris

DECEMBER 12, 2014

Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. I was not reimbursed for writing this post. It’s easy to get the connection between content marketing and business-to-business brands. Pellegrino programs. 1: An online hub. Disclosure: S. Opinions are my own.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Critical Mention

MARCH 22, 2019

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. A great way to do this is to conduct interviews with influencers in your network. Until next time!

Social Media 62

Social Media eBook Infographics Media 62

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Writing makes me aware. Start a blog because you love to write. Scott’s a nice guy.

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

OCTOBER 27, 2022

‘There will undoubtedly be interviews, serialisation and endless speculation about this memoir, which in my view should have waited many years. as an eBook, £20 as an audio download and £25 as a CD. Even Edward VIII, by then the Duke of Windsor, waited until 1951 before A King’s Story was published.

eBook 60

eBook Retail Newspapers Print 60

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 10, 2024

Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year. And in a recent AI course I attended, the presenter shared a prompt that, with a bit of thought and tweaking, can produce a guide or ebook on virtually any topic in less than an hour.

Marketing 215

Marketing Content Marketing Data Pitching 215

Buzzstream

DECEMBER 11, 2024

What made you decide to write a book? And I thought like, why not write a book? So I’ve always liked writing, but I’ve never gotten the path of let’s do this thing for real with a proper book. I’d find out if they had a Facebook page, I’d write the Facebook page, all of those things.

Reddit 77

Reddit How To Digital PR LinkedIn 77