ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

FEBRUARY 28, 2025

Offering a downloadable resource, such as an ebook or white paper. Measure and Optimise Tracking and measuring how well the yes ladder works is essential, as is any digital PR strategy. Instead, focus on requests that are easy and non-invasive. This could be something like: Newsletters. Lead magnets. Social accounts. Free tests.

Strategy 52

Strategy Real Estate eBook Course 52

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” For example, publishing a gated ebook and when someone downloads it, they call that action a “conversion” and that person a “lead.”. Or ebook marketing.

Content Marketing 150

Content Marketing B2B Marketing eBook 150

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 75

Marketing eBook Case Study Social Media 75

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. For example, case studies and eBooks are excellent ways to showcase your knowledge. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Presspage

AUGUST 15, 2017

thought leadership. the importance of measurability. Download our latest eBook! In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. contributors.

Technology 115

Technology Big Data Video Data 115

Cision

AUGUST 26, 2015

Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read!

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JANUARY 16, 2015

To celebrate, we’re having an extra-special Twitter chat in February with the woman who helped me kick things off all those years ago… yes, the queen of measurement herself, Ms. We launched our very first ebook in January. We launched our very first ebook in January. Katie Paine. 3 (Tuesday), 12-1 pm ET.

Web 40

Web Leadership eBook Infographics 40

PR 20/20

OCTOBER 9, 2018

Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more. We know that if an email subscriber takes three or more actions with CMI —subscription, webinar sign-up, ebook download, etc—that they’re ten times more likely to attend CMWorld.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Infographics 52

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work. Producing an eBook on B2B marketing and PR. I might have been a computer programmer.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I measure my productivity and outputs in many different ways. It's like most things these days I'm in permanent beta mode, measuring and optimising as I go along. #23: No, there was no shining light moment for me.

Writing 114

Writing Social Media SEO Blogging 114

ISEBOX

MARCH 3, 2016

The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. To set the stage for the launch of Cision’s content marketing suite, Heidi’s team dedicated extensive time and effort to creating a cornerstone ebook: “Power Your Story: Content Marketing Essentials for PR.”.

eBook 70

eBook Viral Conference Content Marketing 70

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). We’d each penned a chapter. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 7, 2025

Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. A lack of marketing measurement expertise? Effort is the entre to that conversation.

Measurement 171

Measurement Marketing B2B Survey 171

Sword and the Script

DECEMBER 10, 2024

Over the last 6 months, I have noticed that many discussions on tech adoption centered on AI, and in particular, leaderships wish to reduce costs. And in a recent AI course I attended, the presenter shared a prompt that, with a bit of thought and tweaking, can produce a guide or ebook on virtually any topic in less than an hour.

Marketing 215

Marketing Content Marketing Data Pitching 215

Doctor Spin

OCTOBER 25, 2024

The transformation starts with the basic needs and works towards industry leadership and innovation. Stage 5: Innovation / Industry Leadership. Continue reading Learn more: The Digital Transformation Hierarchy Subscribe and get a free ebook on how to get better PR ideas. Stage 2: Stability / Operational Development.

Leadership 52

Leadership eBook Technology Analytics 52

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

DECEMBER 11, 2024

It’s like chef’s kiss thought leadership stuff. We’re talking about eBooks. I’m not saying that at all, but I think that as you strive, some people strive in their career to get to a more leadership level role. A lot of people in digital PR and outreach typically measure things like links.

Reddit 77

Reddit How To Digital PR LinkedIn 77