Agility PR Solutions

MARCH 3, 2024

If you’ve spent some time online, you’ve probably witnessed many instances of trendjacking. Trendjacking can come in many forms. For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or worst Thanksgiving memories involving one of its products. Or when one brand is […] The post Trendjacking for positive brand image: A guide to responsible participation appeared first on Agility PR Solutions.

Branding 123

Branding Brand Examples Media Relations 123

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell proble

Marketing 100

Marketing Healthcare Study Advertising 100

Agility PR Solutions

MARCH 3, 2024

DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The Institute for Public Relations (IPR), through its IPR Center for Diversity, Equity, and Inclusion, […] The post Exploring the relationship between communication and diversity execs: Strategies, best practices and challenges to driving

Strategy 114

Strategy Communications Company Publicity 114

PR Fuel

MARCH 3, 2024

There is no better way to shine the spotlight on your company than through an event. Getting together influential people in a room and networking offers opportunities like no other. But don’t let all that event planning fall flat with a. Read More The post A Guide to the Proper Press Release Format for Events appeared first on eReleases.

Company 105

Company Writing 105

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

MARCH 3, 2024

Do you find it difficult to stay consistent on social media? Don’t worry, many people do. Social media strategies require constant posting, engaging, and networking with other accounts. It seems straightforward, but it can be challenging to implement. This article dives into the intricacies of setting up and implementing a social media engagement strategy.

Social Media 105

Social Media Media Strategy Publicity 105

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity for thousands […] The post Social media benchmarks: Instagram generates highest level of organic interactions for brands appeared first on Agi

Instagram 105

Instagram Social Media Branding Brand 105

Institute for Public Relations

MARCH 3, 2024

IPR is featuring research and some of the many women pioneers in the communications industry in celebration of Women’s History Month In 1939, Dorothy Brunson was born in Tattnall County, G.a. She was raised in Harlem, N.Y., and graduated from SUNY Empire State College in 1960. After graduating, Brunson began working as an assistant controller on … Continue reading Pioneer Dorothy E.

Industry 81

Industry Communications Radio Media 81

Medianet Australia

MARCH 3, 2024

Medianet’s 2024 Media Landscape Report highlighted a fundamental principle for anyone working with the media: be the easiest person that a journalist works with. This should be your primary goal, whether or not your pitch results in immediate coverage. Here are five tried and tested methods for building strong relationships with the media that will last years, if not decades, into the future.

Media 52

Media Pitching Report Training 52

Medianet Australia

MARCH 3, 2024

Every press release that flows through Medianet is seen by our in-house editorial team and on average, half of them are then pitched to major newsrooms across Australia for their newsworthiness. What makes these press releases so successful? And what makes the difference between getting your story picked up or getting left behind?

Pitching 52

Pitching Training 52

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media