Tue.Dec 03, 2024

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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how probable it is they will appear together based on the context. High probability means everyone is saying the same things.

Software 176
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3 Ways to Tell Better Stories

PRSay

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?

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PR in 2025: 11 Points to Help You Plan Strategically

Garrett Public Relations

Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some […] The post PR in 2025: 11 Points to Help You Plan Strategically appeared first on Garrett Public Relations.

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How to Improve Customer Retention in SaaS Through Personalized Marketing Automation

5W PR

In the competitive landscape of SaaS (Software as a Service), customer retention is paramount to long-term success. Acquiring new customers is costly, while retaining existing ones can significantly improve profitability. Personalized marketing automation with the help of a SaaS digital marketing agency offers a powerful solution to enhance customer loyalty, satisfaction, and overall business growth.

How To 78
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Effective Public Relations Writing: A Complete Guide

PR Fuel

According to an article posted by The Office of Advocacy, there are over 33 million small businesses in the country, each one vying for the attention of consumers. If you’re struggling to find the right audience for your business or brand, you need to think about your approach to PR. A good public rel… Read more The post Effective Public Relations Writing: A Complete Guide appeared first on eReleases.

Writing 52

More Trending

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Why Christmas Gift Guides Are the Secret Weapon for Your Brand’s SEO

Prohibition

As the festive season kicks in, the scramble to get Christmas gifts begins. For brands, this is an opportunity to shine, being included in curated gift guides, published by media outlets and bloggers, is a common marketing strategy. Not only do they put your product in front of eager shoppers, but they also boost your SEO, drive traffic, and improve website healthespecially when they come with third-party endorsement.

SEO 62
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UK Agency Focus: How To Use a Newswire To Achieve PR Success

Notified

For public relations agencies in the UK, helping clients reach the right audience is critical - and newswires can ensure success.

Agency 52
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The Art of Aging Beautifully: Makeup Secrets for Women Over 50 with Laura Geller

PR for Anyone

Laura Geller is a renowned makeup artist, entrepreneur, and the founder of Laura Geller Beauty. Starting her career as a Broadway and television makeup artist, Laura’s journey has spanned decades, making her a pioneer in the beauty industry. Her baked makeup line, innovative approach to cosmetics, and long-standing presence on QVC for 27 years have earned her accolades such as being named a Forbes 50 Over 50 honoree.

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Brand Collaborations: Is It The Right Marketing Move for Your Product?

5W PR

Brand collaboration, a strategic partnership between two or more brands, has emerged as a potent CPG marketing tool. It involves combining resources, expertise, and audiences to create innovative products, campaigns, or experiences. By leveraging each other’s strengths, brands can expand their reach, enhance brand awareness, and foster deeper connections with consumers.

Brand 78
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Die Dos und Don’ts der Börsenkommunikation

Notified

Wer Aktien, Anleihen oder Finanzprodukte an die Börse bringt, der muss ich auf besondere Pflichten einstellen. Es geht um nichts weniger als das Sicherstellen von Transparenz, Fairness und Chancengleichheit für alle Anleger. Im Webinar von GlobeNewswire by Notified zeigen Experten für die Themengebiete Kapitalmarktrecht und Investor Relations, worauf es ankommt und wie Sie für Ihr Unternehmen aus der Pflicht eine Kür machen.

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As a PR man, I look at Gregg Wallace and see an ego gone rogue – and a strategy only Trump would endorse

Mark My Words

The Guardian Lets discuss Gregg Wallace and his white-van-man alter ego. A man who has turned his once reliable MasterChef charm into a full-blown case study in professional implosion. Watching him navigate his downfall has been like observing a souffl collapse in slow motion: utterly predictable, yet still oddly fascinating. There are issues aplenty arising from the allegations levelled against him of inappropriate sexual banter: issues about power relationships, gender relationships, workplace