Tue.Dec 03, 2024

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The Art of Aging Beautifully: Makeup Secrets for Women Over 50 with Laura Geller

PR for Anyone

Laura Geller is a renowned makeup artist, entrepreneur, and the founder of Laura Geller Beauty. Starting her career as a Broadway and television makeup artist, Laura’s journey has spanned decades, making her a pioneer in the beauty industry. Her baked makeup line, innovative approach to cosmetics, and long-standing presence on QVC for 27 years have earned her accolades such as being named a Forbes 50 Over 50 honoree.

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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. It’s stringing words together based on how probable it is they will appear together based on the context. High probability means everyone is saying the same things.

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PR in 2025: 11 Points to Help You Plan Strategically

Garrett Public Relations

Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some […] The post PR in 2025: 11 Points to Help You Plan Strategically appeared first on Garrett Public Relations.

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3 Ways to Tell Better Stories

PRSay

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Brand Collaborations: Is It The Right Marketing Move for Your Product?

5W PR

Brand collaboration, a strategic partnership between two or more brands, has emerged as a potent CPG marketing tool. It involves combining resources, expertise, and audiences to create innovative products, campaigns, or experiences. By leveraging each other’s strengths, brands can expand their reach, enhance brand awareness, and foster deeper connections with consumers.

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How to Improve Customer Retention in SaaS Through Personalized Marketing Automation

5W PR

In the competitive landscape of SaaS (Software as a Service), customer retention is paramount to long-term success. Acquiring new customers is costly, while retaining existing ones can significantly improve profitability. Personalized marketing automation with the help of a SaaS digital marketing agency offers a powerful solution to enhance customer loyalty, satisfaction, and overall business growth.

How To 78
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Die Dos und Don’ts der Börsenkommunikation

Notified

Wer Aktien, Anleihen oder Finanzprodukte an die Börse bringt, der muss ich auf besondere Pflichten einstellen. Es geht um nichts weniger als das Sicherstellen von Transparenz, Fairness und Chancengleichheit für alle Anleger. Im Webinar von GlobeNewswire by Notified zeigen Experten für die Themengebiete Kapitalmarktrecht und Investor Relations, worauf es ankommt und wie Sie für Ihr Unternehmen aus der Pflicht eine Kür machen.

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Coffee with a Journalist: Susannah Snider, U.S. News

OnePitch

Susannah Snider is a managing editor for the money section of U.S. News.

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UK Agency Focus: How To Use a Newswire To Achieve PR Success

Notified

For public relations agencies in the UK, helping clients reach the right audience is critical - and newswires can ensure success.

Agency 52
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.