Ronn Torossian

NOVEMBER 20, 2024

As artificial intelligence (AI) continues to reshape the digital marketing landscape, businesses are increasingly turning to AI marketing agencies to stay competitive and achieve their goals. These specialized agencies provide the tools, expertise, and strategic insights needed to harness the full potential of AI-powered solutions. But with so many options available, how can you determine […] The post Choosing the Right AI Marketing Agency for Your Business appeared first on.

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Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. This led to many specialized roles with unique abilities. The roles and their pay structures […] The post The rise of the content marketing industry: How compensation compares across roles appeared first

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Ronn Torossian

NOVEMBER 20, 2024

In the rapidly evolving world of digital marketing, artificial intelligence (AI) has emerged as a transformative force, enabling brands to reach their audiences with unprecedented precision and efficiency. From predictive analytics to automated campaigns, AI is reshaping how businesses engage with consumers. However, for companies to fully capitalize on these advancements, partnering with an AI […] The post The Future of Marketing: Why Every Company Needs an AI Digital Marketing Agency app

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Agility PR Solutions

NOVEMBER 20, 2024

Managing reputation has become essential in the modern world. This is because of the increased usage of technology. A huge change in this field is the incorporation of artificial intelligence and machine learning. They are both playing their important role in managing brand reputation. So, this guide outlines how these technologies are enabling major developments […] The post How AI and machine learning are shaping the future of brand reputation management appeared first on Agility PR Sol

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

NOVEMBER 20, 2024

The casino and gambling industries have long embraced technology to enhance the customer experience, but its role in marketing has grown exponentially in recent years. From artificial intelligence to virtual reality, technology is transforming how casinos engage with their audiences, attract new players, and retain loyal customers. By partnering with a casino marketing agency that […] The post Leveraging Technology to Boost Casino Marketing Campaigns appeared first on.

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Agility PR Solutions

NOVEMBER 20, 2024

PR allows businesses to create and manage the reputation of their brand, gain objective visibility for their products and services, and establish crisis management plans for inevitable shortfalls or troublesome perspectives that emerge on social networks. With effective PR, brands can control narratives and consumer sentiments, as well as impact audience behaviors.

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5W PR

NOVEMBER 20, 2024

5WPR’s Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, had the opportunity to attend the Miami Tech and Innovation conference hosted by Calcalist earlier this month. The one-day event brought together thought leaders, entrepreneurs, and investors to discuss the burgeoning tech scene in Miami and the groundbreaking innovations emerging from Israel—a nation navigating the complexities of a still-active conflict.

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Agility PR Solutions

NOVEMBER 20, 2024

Here’s a shocking fact: In Q2 2024, organizations experienced an average of 1,636 cyber-attacks per week, indicating a 30% year-over-year increase in global cyber-attacks. Data breaches and other types of cyber-attacks can spell doom for a business. Even a single strike can leave your data exposed, which could result in financial losses, identity theft, compliance […] The post Cybersecurity for online reputation: Steps to safeguard your company in 2025 appeared first on Agility PR Soluti

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NewsWhip

NOVEMBER 20, 2024

“One page, one chart, one story.” This is Zach Silber’s mantra. As for Zach’s story? That’s far harder to distill into one page. The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client. During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., aiming to reach beauty enthusiasts and gain traction in a competitive market. However, a successful launch requires more than just exceptional products—it demands a strategic PR approach that captures audience attention and builds sustained loyalty.

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Notified

NOVEMBER 20, 2024

In o ur recent webinar with Ragan Communications , agenc y leaders Karen Swim , APR, President and Founder of Solo PR Pro/Words For Hire , and James Walker , EVP and General Manager of Weber Shandwick , shared top tips on how teams should prepare for the year ahead.

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5W PR

NOVEMBER 20, 2024

In today’s competitive mobile app market, visibility in the App Store is paramount for success. It’s not enough to create a great app. Businesses also need to ensure that the app will be easily discoverable by potential users. App Store Optimization (ASO) is the process of optimizing the app’s metadata and visibility to improve its ranking in search results and increase downloads, which can be achieved with the help of an app marketing agency.

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Buzzstream

NOVEMBER 20, 2024

Is hero content dying? Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They’re not just one piece of content anymore. Instead, they’re campaigns that tag various business groups, such as social, paid, and brand. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this year from 204 in 2023.

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Medianet Australia

NOVEMBER 20, 2024

Hi David! Thanks again for speaking with me! Firstly, could you tell me about your role as Executive Producer? What does this entail and what does your current media cycle look like? Executive Producer in a smaller newsroom is a Jack of all Trades. You are combining the roles of Chief of Staff, EP, script manager and sub-editor while also finding stories, compiling and reporting yourself, and acting as mentor to the younger staff members.

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