Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not. Such debates can stir passionate responses, but I wanted to know what those in B2B marketing are doing right now that’s working.

B2B 147

B2B Marketing LinkedIn Video 147

PR for Anyone

SEPTEMBER 17, 2024

Tami Muller is a certified happiness instructor and the author of the #1 Amazon bestseller, How to Be on a Diet for 45 Years and Never Be Thin: A Practical Guide to Freedom and Happiness. Her journey of self-discovery, acceptance, and the pursuit of happiness has transformed her life and career, empowering others to find joy within themselves. In this episode, Tami joins Christina to discuss how to cultivate happiness from within.

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Instagram YouTube LinkedIn Facebook 130

Axia PR

SEPTEMBER 17, 2024

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more!

Pitching 122

Pitching Media How To 122

Agility PR Solutions

SEPTEMBER 17, 2024

Customers today want to trust the brands they choose, and public relations plays a very important role in building that trust. PR involves managing your brand and its communications by sharing important news and updates through a variety of marketing channels. And if you want to know how to do PR right, start by using […] The post 6 ways you can use AI to create stellar PR content appeared first on Agility PR Solutions.

Branding 120

Branding Brand Communications Publicity 120

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Stern + Associates

SEPTEMBER 17, 2024

It’s a general rule that non-political organizations – especially businesses – don’t want to get sucked into political controversies. But this becomes a lot harder during an election season, when your social media accounts are being spammed by people talking about politics, your spokespeople face politicized questioning in interviews and any marketing move could be misconstrued as a political statement.

Communications 110

Communications Crisis Management Government Social Media 110

Buchanan PR

SEPTEMBER 17, 2024

“Yay, you graduated! Now, you’re not a student. You’re just unemployed.” Sadly, that is an actual quote that was repeated to me as my time in college came to an end. Although college graduation is supposed to be one of the most exciting times in a person’s life, without the “student” status to depend on, postgraduates face a daunting new landscape: the ever-changing job market.

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How To Interviews Resources Publicity 94

Agility PR Solutions

SEPTEMBER 17, 2024

Public relations is an important part of any successful business strategy. It includes creating and sustaining a positive company image, managing public communication, and ensuring that a brand’s message reaches its intended audience. However, one of the most difficult components of PR is properly managing time, especially when working with several campaigns and tight deadlines. […] The post Mastering PR strategies: Time management, multi-tasking and hitting deadlines appeared first

Strategy 109

Strategy Publicity Company Branding 109

OnePitch

SEPTEMBER 17, 2024

Aaron Mok is an AI contributor at Observer and a freelance writer.

Media 93

Media 93

5W PR

SEPTEMBER 17, 2024

In the high-stakes world of public relations, few challenges are as daunting as a crisis. Swift and effective communication becomes essential when faced with situations threatening an organization’s reputation, public trust, and bottom line. An unwavering commitment to accuracy lies at the core of any successful crisis response. In the realm of PR crisis management , accuracy isn’t just a a desirable quality anymore.

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Crisis Crisis Management Crisis Communications Training 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Buzzstream

SEPTEMBER 17, 2024

Insert your brand into the news. Want to leverage hot trends and breaking news to get high-authority links from top publications? Let me introduce you to newsjacking. It’s a tactic that can be used by virtually any company, brand, agency, or in-house team. You can get quick links and leverage trending topics to generate massive coverage. But, of course, the details matter.

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How To Pitching Trends Construction 62

5W PR

SEPTEMBER 17, 2024

In an era where consumer expectations are higher than ever, businesses find themselves at a crossroads: the demand for brands to engage in societal and political issues is intense, yet the landscape is increasingly cluttered with contradictory data. Just several weeks ago, Gallup released a survey revealing a significant shift across all demographics—an increasing number of people now believe businesses should stay out of policy matters.

Consumer 78

Consumer Corporate Policies Study 78

Stern + Associates

SEPTEMBER 17, 2024

Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. And yet, we regularly see teams struggling to get an executive visibility program off the ground and make it successful.

How To 62

How To Leadership Media Training Internal 62

PR Fuel

SEPTEMBER 17, 2024

You’ve probably heard that you can send out press releases for free. It sounds great, right? Why pay when you can get the word out about your business at no cost? But hold on a second. There’s more to this story than meets the eye. When you choose free distribution of press releases , you might be … Read more The post The Hidden Risks of Free Distribution of Press Releases appeared first on eReleases.

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Meeting 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prohibition

SEPTEMBER 17, 2024

Online safety measures and the upcoming US general election have been high priorities for social media apps recently, here’s an overview of what changes have been made: Instagram’s new privacy measures: Instagram has just rolled out a series of new privacy measures aimed at protecting under-18’s, set to give parents more control of their children’s accounts.

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Social Media Privacy YouTube Media 62

PRSay

SEPTEMBER 17, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources. Due to AI’s swift growth, it’s important that regulations are crafted that encourage continual innovation and positive use while curbing threats and ensuring safety.

Ethics 177

Ethics Policies Guidelines Education 177

Contently - Strategy

SEPTEMBER 17, 2024

Let’s say your team’s content strategy has been rolling along according to plan for months or maybe even years. You’ve got an efficient pipeline pumping out blogs, ebooks, infographics, social media , and thought leadership. And yet, the results still don’t reflect the effort. This is your cue to take initiative in the next planning meeting and suggest a deep dive to see why.

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Exercises SEO System eBook 52