Agility PR Solutions
MAY 28, 2024
Is the PR industry in danger of losing access to budgets and being pushed further to the edge of the marketing matrix? For the third time? Yes, but we can stop it. The answer is for public relations agencies and internal PR teams to own the affiliate networks critical to modern PR success for brands […] The post PR is in danger—again—of losing relevance: What’s missing this time?
Sword and the Script
MAY 28, 2024
Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.
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Agility PR Solutions
MAY 28, 2024
AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work, including how you manage your PR strategy. Crucially, AI is changing the way searches are being conducted and how users […] The post 5 ways AI is changing PR for businesses and communications teams appeared first on Agility PR Solutions.
Presspage
MAY 28, 2024
60% of PR professionals say media relations management is getting harder. With 24-hour news cycles and the amplifying power of social media, PR teams have to work harder than ever to build and protect their organization’s reputation. By managing your media engagements well, you can ensure your team is always ready to seize the next big media opportunity or to stop a negative story in its tracks.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
MAY 28, 2024
While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging. New research from creative, marketing and digital staffing solutions firm Cella by Randstad Digital delves into marketing and creative operations managers’ current core challenges as they […] The post Emerging trends for in-house marketing and creative teams: Applying data-driven strategies, resourcing c
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Burrelles Fresh Ideas
MAY 28, 2024
Stories captivate audiences. Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with p
Ethical Voices
MAY 28, 2024
Joining me on this week’s episode is Captain Barbara Bell , U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer, during which she flew more than 1,600 hours and 35 different types of U.S. and Allied aircraft. In 1992, she and fellow aviators went to Capitol Hill to successfully repeal the Combat Exclusion laws, opening up combat aircraft and ships to women in the services.
Presspage
MAY 28, 2024
Amsterdam, 29 May 2024 - Fast and reliable. Effective and efficient. Dutch software-as-a-service (SaaS) company Presspage has developed a sophisticated tool specifically for teams that manage intensive media relations. Presspage Connect offers a single online environment to jointly manage, coordinate, answer and even analyse the continuous flow of press inquiries.
Mark My Words
MAY 28, 2024
www.ohmymag.co.uk In January 2024, Marcus Rashford was caught in a scandal when he was seen at a club ‘determined to get drunk’ before calling in sick the next day for training at Manchester United. According to Daily Mail, witnesses explained that Rashford was ‘downing shots of Limoncello and tequila and later passing out fully clothed at 3am in front of a Belfast barmaid partying with him.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Landis PR
MAY 28, 2024
This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. For the original blog post, please visit here.
Medianet Australia
MAY 28, 2024
In recent years, Substack has emerged as a serious contender in the digital publishing landscape with a remarkable surge in popularity since its launch in 2017. The platform offers writers a level of autonomy and control over their work, packaged with a user-friendly interface, subscription-based model and the potential for revenue generation.
Culpwrit
MAY 28, 2024
Navigating the job market can often feel like traversing a maze of conflicting expectations and realities, especially for students and young professionals pursuing careers in public relations. While aspiring PR professionals harbor certain expectations about the application process and workplace dynamics, the reality often diverges significantly from these ideals.
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