Thu.Jul 25, 2024

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With oversight around the corner, US leaders speak out on AI’s impact on business, job displacement and impending regulation sentiments

Agility PR Solutions

AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage where big changes, both infrastructural and regulatory, […] The post With oversight around the corner, US leaders speak out on AI’s impact on business, job displacement and impending regulation sentiments appeared first on Ag

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5 Tips for a Successful Podcast Interview

Bianchi Biz Blog

Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Below are 5 quick tips to help you have the best experience possible.

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PR lessons from President Biden’s decision not to seek re-election

Agility PR Solutions

My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important lessons I learned at Earle Associates that are still […] The post PR lessons from President Biden’s decision not to seek re-election appeared first on Agility PR Solutions.

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Brand sales are the real awards for marcomms agency partners

Steve Barrett on PR

Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5 Tips for Pitching Investigative Reporters

OnePitch

Investigative reporting is all about sussing out a particular topic of interest, which can be anything including crimes, injustice, business malpractice, and more. However, there isn’t a lot of specific information out there for PRos looking to pitch an idea or story to an investigative reporter. This is why we sat down with a veteran Colorado-based investigative reporter to give us some of his top tips for getting the eye and ear of an investigative reporter.

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History will be repeated at the Paris Olympic Games; Will PR spokespersons be prepared to handle tough questions?

Agility PR Solutions

It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle. They should by now have a rapid reply program in place to answer some of the most likely questions that reporters will […] The post History will be repeated at the Paris Olympic Games; Will PR spokespersons be prepared to handle tough questions?

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Medical Breakthroughs Brought to Light with Healthcare PR

5W PR

The medical field is constantly filled with groundbreaking discoveries. From gene editing techniques to personalized cancer therapies, the pace of innovation accelerates each year. However, many advancements remain shrouded in the dense language of scientific journals, inaccessible to the public they aim to serve. Healthcare PR agencies act as a bridge.

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Social media updates: AI updates, video format changes on Instagram & TikTok and Facebook Bulletin’s

Prohibition

With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes. For ease, we’ve outlined some recent social media updates below to keep you in the loop. AI Changes Whilst concerns surrounding AI and misinformation continue to grow, META have announced that it will be tweaking the way it labels its content.

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How Communicators Can Combat Disinformation in Elections

Institute for Public Relations

This blog is provided by the IPR Behavioral Insights Research Center. The Institute for Public Relations Behavioral Insights Research Center (BIRC) recently published a guide, “How Communicators Can Help Election Disinformation in the Workplace” to help global communication leaders identify and manage election disinformation in the workplace.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Creating Buyer Personas For Your Target Audience

Contently - Strategy

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). You know how to analyze data from Google Analytics and other tools to find out where your customers are and how they are finding you. But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?

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La Responsabilité Sociétale des Entreprises, un enjeu majeur pour les Relations Publiques et Investisseurs

Notified

Le monde des affaires évolue rapidement et, avec lui, les attentes des parties prenantes envers les entreprises. La RSE (Responsabilité Sociétale des Entreprises) est devenue une préoccupation majeure, obligeant les sociétés à intégrer des objectifs sociaux, environnementaux et de gouvernance (ESG) dans leur stratégie et leur communication. Lors d’un récent événement organisé par Notified, des experts ont apporté leurs témoignages concernant la façon dont les entreprises abordent ces sujets et g

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Going For The Gold: Olympic Ads That Captured Our Hearts

Konnect Agency

The Olympics are more than just sports; they’re a global celebration of the human spirit. Having firsthand experience in promoting during the Olympics, (peep our case study with Krave and Michael Phelps below!) we understand the unique power of Olympic advertising and are always searching for inspiration from brands that have embodied the Olympic spirit.

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Navigating CSR: What IR and PR Pros Need To Know

Notified

At a recent event organized by Notified in Paris, CSR experts shared their views on how European companies are tackling and managing these issues.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!