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AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage where big changes, both infrastructural and regulatory, […] The post With oversight around the corner, US leaders speak out on AI’s impact on business, job displacement and impending regulation sentiments appeared first on Ag
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Being featured as a guest on a podcast as part of a public relations campaign has become a regular fixture. Often going beyond a more traditional media interview to dig deeper into trend and issue conversations, being on a podcast requires some unique preparation to maximize effectiveness. Below are 5 quick tips to help you have the best experience possible.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.
My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important lessons I learned at Earle Associates that are still […] The post PR lessons from President Biden’s decision not to seek re-election appeared first on Agility PR Solutions.
My first job with a public relations firm was with Earle Associates, what today would be called a boutique agency. Because it was a small political agency, with a limited staff, I was immediately given the opportunity to show what I can do. There were important lessons I learned at Earle Associates that are still […] The post PR lessons from President Biden’s decision not to seek re-election appeared first on Agility PR Solutions.
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It’s been a dozen years since the London Olympics, but PR practitioners with clients sponsoring the Paris games will face many of the same problems that their brethren in 2012 had to handle. They should by now have a rapid reply program in place to answer some of the most likely questions that reporters will […] The post History will be repeated at the Paris Olympic Games; Will PR spokespersons be prepared to handle tough questions?
As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). You know how to analyze data from Google Analytics and other tools to find out where your customers are and how they are finding you. But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
This blog is provided by the IPR Behavioral Insights Research Center. The Institute for Public Relations Behavioral Insights Research Center (BIRC) recently published a guide, “How Communicators Can Help Election Disinformation in the Workplace” to help global communication leaders identify and manage election disinformation in the workplace.
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The Olympics are more than just sports; they’re a global celebration of the human spirit. Having firsthand experience in promoting during the Olympics, (peep our case study with Krave and Michael Phelps below!) we understand the unique power of Olympic advertising and are always searching for inspiration from brands that have embodied the Olympic spirit.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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