5W PR

APRIL 26, 2024

Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. Here are the key takeaways from the event: 1. Evolution of Brands: The NBA panel emphasized the necessity for brands to evolve over time, especially in light of new eras of basketball emerging from events like the NCAA March Madness tournament.

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The Hoffman Agency

APRIL 26, 2024

I think of my journey through school, university and beyond as a process of accumulation. Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. The way I see it, the world of PR makes a good home for my collection, which includes passions, skills and idiosyncrasies that sit nicely in an agency: the ability to tell a good story, an in

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