Mon.Jul 01, 2024

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Balancing Scientific and Technical Copywriting in Life Sciences Communications

Business Wire

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

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You’ve Written a Press Release. Now What?

Notified

Press releases play an important role in an effective public relations program. They provide a way for companies to get the word out about their latest news. Journalists also look to press releases as a trusted way to glean accurate information from the company itself, while other audiences (such as investors) view them as a credible source of information.

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9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024

Agility PR Solutions

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] The post 9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024 appea

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10 New Link Building Statistics To Change How You Think in 2024

Buzzstream

Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from five years ago. What has changed is the effectiveness of different link building strategies and tactics.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5 tips to amplify your brand’s trust and authenticity on social media

Agility PR Solutions

Did you know that 68 percent of consumers follow brands on social media? Imagine all those people scrolling through their feeds, looking for brands they can trust and connect with. But if your brand is already out there and hasn’t built that trust and authenticity yet, you’re missing out on many opportunities. Think about it: […] The post 5 tips to amplify your brand’s trust and authenticity on social media appeared first on Agility PR Solutions.

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10 ways to boost brand reputation through employee marketing

Agility PR Solutions

Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the company organically. In this article, we’ll cover what employee marketing […] The post 10 ways to boost brand reputation through employee marketing appeared first on Agility PR Solutions.

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Key Learnings and Actionable Tips from "Millionaire Success Habits"

Inbound PR

Is there anyone who doesn't want to be a millionaire? I doubt it. We all want financial security but achieving financial freedom is far more desired by many because it provides the ultimate flexibility and peace of mind, allowing individuals to live life on their own terms without being constrained by financial limitations. I stumbled across the book "Millionaire Success Habits" by Dean Graziosi and wanted to share today some of the key learnings and tips from it.

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Cannes Lions 2024 in review: A communicator’s outlook on a big year for PR

Agility PR Solutions

As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed throughout the week, three areas stood out in particular: artificial intelligence (AI), sustainability, and PR lead campaigns. […] The post Cannes Lions 2024 in review: A communicator’s outlook on a big year for PR appeared first

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Uplink Expo New York 2024 Beauty Trend Report

5W PR

Panelists Anncy Rowe, Global CMO, StriVectin, Lauren Edelman, Global CMO, Victoria Beckham Beauty, Sochima Mbadugha, VP of Strategy & Business Ops, Topicals New York City’s emerging beauty scene was buzzing last week following Uplink Expo New York 2024, the first fully cross-functional industry trade show connecting all key components in the emerging beauty and wellness space.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Abbie Celebrates 31 Years at HMA

HMA Public Relations

With Abbie Fink celebrating a milestone 31 years at HMA Public Relations, and the first as agency president, we are revisiting some of her insightful blog posts from over the years on public relations, communications, education, branding, community relations, networking, social media, and much more. Happy Anniversary, Abbie!

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The Role of Influencer Relationships in Strengthening PR Efforts

5W PR

In today’s digital landscape, marketing messages bombard consumers from every direction. Traditional PR tactics, while valuable, often need an extra push to break through the noise and truly resonate with target audiences with the help of an influencer marketing agency. Influencer relationships provide this essential enhancement. Influencer relationships in PR strategies This article delves into the significant role that influencer relationships play in strengthening PR strategies.

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From crisis to AI, PR may require a pivot but ALWAYS requires a plan

Axia PR

Boeing’s new CEO tackles massive perception problem Target embraces AI for all stores chainwide 60-second close: Shifting PR needs necessitate strategy

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Protected: How Does Employee Trust in Employers Affect Their Well-being?

Institute for Public Relations

There is no excerpt because this is a protected post.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Learning by Doing: My Hoffman Internship

The Hoffman Agency

I can’t believe my internship with Hoffman is already over! It’s been a whirlwind of a few months to say the least. Thinking back to my first day, I was so nervous, wondering what the internship would be like. I truly had no idea what the next three months had in store for me. I got to do so many things I never could have imagined as an intern.

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Protected: How Can Employers Attract and Retain Employees?

Institute for Public Relations

There is no excerpt because this is a protected post.

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Learning by Doing: My Hoffman Internship

The Hoffman Agency

I can’t believe my internship with Hoffman is already over! It’s been a whirlwind of a few months to say the least. Thinking back to my first day, I was so nervous, wondering what the internship would be like. I truly had no idea what the next three months had in store for me. I got to do so many things I never could have imagined as an intern.

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Protected: How Can Different Types of Communication Increase Trust and Knowledge in Philanthropy?

Institute for Public Relations

There is no excerpt because this is a protected post.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Bianchi PR’s Summer 2024 Meet the Media Recap

Bianchi Biz Blog

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles. Tim Culverhouse, Editorial Director of Robotics 24/7 Alex Keenan, Associate Editor of Fleet Maintenance Sebastian Blanco, Editor-in-Chief of Automotive Engineering Jeremy Wolfe, Editor for FleetOwner Kevin Linger, Managing Editor & Producer at Fleet Equipment Laura Harris, News Anchor & Automotive Reporter for NEWSnet Tim Levin, Senior Reporter at InsideEVs Jennifer Ramsay, Editor-at-Large at Endeavor B

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