The Resolution Blog

JUNE 27, 2024

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

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Training Blogging 209

Agility PR Solutions

JUNE 27, 2024

Bulldog Reporter is proud to announce the 2024 Bulldog PR Awards winners, celbrating outstanding achievements in the PR and communications industry over the past year. Esteemed as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards offer a unique perspective on the most exceptional work within the industry. For more than […] The post Announcing the Winners of the 2024 Bulldog PR Awards: Congrats, Top ‘Dogs!

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Industry Report Communications Publicity 193

The Resolution Blog

JUNE 27, 2024

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

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Training Blogging 156

Prowly

JUNE 27, 2024

If you think about it, creating and constantly updating media lists can be classified as a “Sisyphean Task.” After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on. You know you spend a lot of time on it, but it’s never […] The post Dig Deeper Using Audience Analytics and AI Keyword Search appeared first on Prowly Blog.

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Analytics Blogging Media 118

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JUNE 27, 2024

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. Facts and figures are plentiful, yet engagement frequently remains elusive. The secret weapon here is storytelling. However, not just any story will do. It needs to be a narrative woven with real-world insights, specifically designed to […] The post Smart storytelling tips for crafting compelling B2B narratives appeared first on Agility PR Solutions.

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Storytelling B2B Agency Marketing 109

Agility PR Solutions

JUNE 27, 2024

With four powerful but very different generations having an equal hand in driving the consumer marketplace and the workplace today, and with experience now such a major force in their purchasing decisions and increasingly in their job satisfaction, it’s imperative that brands and employers understand the evolving preferences and needs of each group, affirms new […] The post Clash of the generations: Both brands and employers face challenges understanding the preferences and needs of each o

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Branding Brand Groups Consumer 109

OnePitch

JUNE 27, 2024

As a new month begins, and a new quarter, you might have PR measurement and reporting on the brain. Reporting can feel like a hard task, but it’s a great way to show clients your value and to stay on the same page with them regarding your program and your goals. For today’s blog, we’re walking through a few things you need to keep in mind so you can be a PR measurement maven for your team and for your clients.

Measurement 95

Measurement Report Blogging 95

Agility PR Solutions

JUNE 27, 2024

Selling SaaS products can be tricky, especially in a B2B space with multiple decision-makers. For example, marketing automation software will have marketing executives as end-users. However, the marketing head usually chooses the right tool based on budget, functionalities, and customer support. Their decision is further influenced by the overall marketing spend set by the business […] The post 3 steps to mapping the customer journey for a complex SaaS product appeared first on Agility PR

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Software B2B Tools Examples 103

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Meeting Print Marketing Local 91

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

5W PR

JUNE 27, 2024

The world of defense technology is a paradox. It thrives on cutting-edge innovation, pushing the boundaries of what’s possible. Yet, it operates under a veil of secrecy, burdened by concerns about weaponization, ethical considerations, and a lack of transparency. This inherent tension creates a critical challenge. That challenge is gaining global trust in advancements designed to protect, but whose true nature can be easily misunderstood.

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Ethics Technology System Internal 78

Culpwrit

JUNE 27, 2024

By Madi Reifler It’s safe to say that all journeys must end, including my time at Grand Valley State University. I will be a senior this fall and while I have been looking forward to graduating college, it is a bittersweet feeling. In the months leading up to the first day of the semester,… Continue reading Preparing for My Senior Year of College The post Preparing for My Senior Year of College appeared first on Culpwrit.

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Contently - Strategy

JUNE 27, 2024

Whether you’re crafting your overall content strategy or an argument about why publishing story-driven content is just as important as writing yet another sales sheet, one thing can make your life easier: Data. Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to SEO, and see what’s resonating with your audience.

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Analytics Tools Marketing SEO 52

Katie Paine's Measurement Blog

JUNE 27, 2024

When I saw the headline in today’s PR News: A New Method to Measure Media Relations for Business Growth, I quite naturally got interested. But when I read this paragraph: “Orlando Health, in conjunction with MediaSource as its PR agency partner and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.

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Airlines Measurement Healthcare SEO 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Notified

JUNE 27, 2024

This month's highlight is the groundbreaking partnership between two tech giants: Apple and OpenAI. We dive into the details and explore the reactions while providing additional artificial intelligence and IR/PR industry updates.

Communications 52

Communications Industry 52

Medianet Australia

JUNE 27, 2024

PR campaigns don’t get much bigger than sticking a 270-foot dragon on top of one of the world’s most iconic buildings, which is exactly what the Empire State Realty Trust (in association with Max) did to draw attention to the hotly anticipated premiere of the second season of House of the Dragon after a two-year hiatus.

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Training 52

Notified

JUNE 27, 2024

We’re excited to announce a significant enhancement for press releases distributed via the Notified PR Platform – the automatic insertion of the Market Abuse Regulation (MAR) sentence for ERN Sweden.

Marketing 52

Marketing 52

NRPR Group

JUNE 27, 2024

Despite Industry Shifts and AI Advances, NRPR Continues to Thrive, Setting New Standards in Strategy and Innovation NRPR Group Inc. […] The post NRPR Group Celebrates A Decade of Success as a Female-Founded Powerhouse in Public Relations and Brand Development appeared first on NRPR Group.

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Groups Publicity Branding Brand 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Hoffman Agency

JUNE 27, 2024

Right after graduating university, I spent a long weekend in Cornwall. Adam Curtis’ Can’t Get You Out of My Head had just come out and I spent much of the 3-hour drive talking to my friend in the passenger seat about it (he’s also a history graduate and irredeemable dork). The conversation eventually sprawled its way onto The Century of the Self , one of Curtis’ earlier docuseries, which is partly about Edward Bernays, the “father of public relations.

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Internal International Conference Employee 36

Prowly

JUNE 27, 2024

When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets. These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. Keep in mind that getting covered by the top-tier media is really challenging.

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Fashion Media Television Newspapers 104