Agility PR Solutions

NOVEMBER 19, 2023

To stay in business, you need to know who you are talking to. Even in the PR business, this is true. People today expect businesses to know what their needs are and meet them in the best way possible. That is why buyer persona research is important. When PR pros do in-depth buyer persona research, […] The post 3 steps for conducting buyer persona research for your business appeared first on Agility PR Solutions.

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Meeting Brand Branding Publicity 117

Maxim Behar

NOVEMBER 19, 2023

The world is crazy about artificial intelligence. In every second business conversation, customers and suppliers explain to me how they can do their job just like that, quickly, with just a few lines in the field of another software and their task is already solved. I'm not disputing - in many ways this is a tremendous advantage. However! There is no way that this advantage can serve us without natural intelligence - the ideas, the creativity, the education, the experience.

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Software Education Creativity 64

Agility PR Solutions

NOVEMBER 19, 2023

When was the last time you tried a business for the first time without doing a little research first? Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions.

Reputation 113

Reputation Brand Branding Local 113

Axia PR

NOVEMBER 19, 2023

Effective newsjacking can increase your visibility and boost sales, but it requires careful execution. Newsjacking is a method used to link your company to a prominent conversation or trend in the news or social media. Since marketers must stay up to date on trending topics, this piggyback PR strategy “newsjacks” viral stories to bring attention to your company and support engagement.

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Viral How To Brand Branding 62

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

NOVEMBER 19, 2023

Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating business model. But as the practice grew on its own terms, and without any real oversight or regulation, […] The post New guidelines issued for equitable pay and transparency in the influencer marketing industry appeared first on Agi

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Guidelines Industry Marketing Consumer 113