Thu.May 23, 2024

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Healthcare comms is leading the PR profession

Steve Barrett on PR

This week’s PRWeek Healthcare Awards+Conference and recent Global and U.S. gala celebrations show specialist PR pros at the top of their game and really making a difference.

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11 ways outdoor brands can leverage PR for success

Agility PR Solutions

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one’s brand stands out, resonating with the current outdoor enthusiast. Deploying public relations in the strategy toolkit can aid […] The post 11 ways outdoor brands can leverage PR for success appeared first on Agility PR Solutions.

Branding 100
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Coming Soon to a City Near You.OnePitch Summer Tour

OnePitch

You may have seen chatter through our social posts or noticed a change in our online header images, but it didn’t feel official without dedicating space on our blog. We’re excited to share that our awesome team here at OnePitch is hitting the road this summer for our first ever Summer Tour to bring our signature Coffee with Publicists event to nine major cities across the US.

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The business impact of neglecting digital accessibility: Non-inclusive design becomes another factor that will chase consumers to a competing brand

Agility PR Solutions

A brand’s digital experience offering is so meaningful in building trust and loyalty with consumers, but that experience must be a positive one for all, which certainly includes the significant proportion of e-commerce site users who identify as having a disability. And the cost of not embracing accessibility is going up, according to new research […] The post The business impact of neglecting digital accessibility: Non-inclusive design becomes another factor that will chase consumers to a

Consumer 100
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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What Makes Excellent Client Service?

HMA Public Relations

Find out more about the factors of excellent client service as Justin Liggin shares what he learned from a recent webinar hosted by PRGN partner Novitas Communications. Read more in this blog post!

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Three Ways to Identify Branded Content on Social Media

Buchanan PR

Photo by Eugene Zhyvchik on Unsplash These days, it feels like everything we see is an ad. A trusted influencer loves this Amazon top? Ad. A Kardashian posts about the brand they’re wearing? Ad. A post from a popular X account about a new movie or show they loved? Ad. Today, it can feel almost impossible to identify what’s paid promotion or authentic brand loyalty when browsing our favorite social platforms.

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Phillip Schofield takes his puppy Alfie for a walk after making a ‘tepid’ return to the limelight as he ventured back to Instagram following year-long hiatus

Mark My Words

Daily Mail Phillip followed that up days later by ending his social media blackout of nearly a year by reigniting his Instagram with a sweet photo of Alfie watching Formula One. Daughters Ruby, 27, and Molly, 30, as well as This Morning co-host Josie Gibson raced to like the post within minutes in a clear sign of support. And his beloved daughter Molly is now his publicist after she quit the talent agency that once represented her father.

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5WPR Shares Key Insights from The Hue Affair Event Catered to Multicultural Beauty Consumer

5W PR

HUE, which stands for Hair Unites Everyone, is a beauty and lifestyle consumer event with a mission to amplify the voices and impact of startups, small Black-owned businesses, and brands that cater to the needs of Black beauty enthusiasts and consumers. On Saturday, May 18th, 2024, The Hue Affair celebrated its 8th anniversary at the Metropolitan Pavilion, featuring a plethora of multicultural brands spanning cosmetics, haircare, skincare, grooming, and more.

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It’s Time to Toss that “Top Tier” Media List

Katie Paine's Measurement Blog

An important piece of new research from the folks at FullIntel and Research scape reinforces something I’ve been saying for more than a year. Surprise surprise, Millenials and Gen Z don’t trust cable and broadcast news. And, in fact, they are far more likely to trust social media and online news. Audience-first measurement has to start with the media your target audience trusts, not what your CEO and Board of Directors reads over their coffee.

Media 52
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Managing Workplace Anxiety

The Hoffman Agency

According to ComPsych, the world’s largest provider of mental health services, anxiety ranks as the foremost issue reported by U.S. workers, surpassing depression, stress, relationship challenges, family issues, addiction and grief in the workplace. This finding underscores the pervasive impact of anxiety on employees’ well-being and work performance.