Agility PR Solutions

JUNE 2, 2024

Sustainability isn’t a new word. Companies have been pursuing sustainability efforts for decades, with more emboldened efforts over the last 20 years. Unfortunately, with sustainability comes greenwashing—a term first coined in the 1980s that acknowledges the false and misleading claims companies make about their environmental impact. While neither sustainability nor greenwashing are new, brands still […] The post The planet is on fire and greenwashing won’t save it—real actions brands mu

Brand 180

Brand Branding Company Publicity 180

PR Fuel

JUNE 2, 2024

You built your media list, had an exciting news story, and heard nothing but crickets. When that happens, you might feel like PR has been a complete failure, but it’s not. Often, a few simple tweaks can make the difference between a campaign. Read More The post 12 Best Practices to Maintain a Media Contact List appeared first on eReleases.

Media 52

Media Blogging Marketing 52

Agility PR Solutions

JUNE 2, 2024

Virtual influencers are an interesting emerging trend that isn’t just about entertaining people, it’s changing how marketing works. According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on social media platforms. These computer-generated characters act like real influencers for social media marketing.

Strategy 110

Strategy Brand Branding Marketing 110

Agility PR Solutions

JUNE 2, 2024

As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different goals. And it’s coming back to bite them right where it hurts—their bottom lines. New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key

B2C 105

B2C Brand Branding Marketing 105

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Agility PR Solutions

JUNE 2, 2024

Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research. Over 40 percent of those surveyed are looking to AI to boost content origination and minimize mistakes, inaccuracies, flubs, gaffes, snafus, and […] The post CMOs predict major shift in marketing technology in 2024: AI-boosted solutions are key to powering sha

Technology 94

Technology Marketing Survey 94

Agility PR Solutions

JUNE 2, 2024

As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different goals. And it’s coming back to bite them right where it hurts—their bottom lines. New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key

B2C 86

B2C Brand Branding Marketing 86