Agility PR Solutions

JUNE 2, 2024

Sustainability isn’t a new word. Companies have been pursuing sustainability efforts for decades, with more emboldened efforts over the last 20 years. Unfortunately, with sustainability comes greenwashing—a term first coined in the 1980s that acknowledges the false and misleading claims companies make about their environmental impact. While neither sustainability nor greenwashing are new, brands still […] The post The planet is on fire and greenwashing won’t save it—real actions brands mu

Branding 183

Branding Brand Company Publicity 183

PR Fuel

JUNE 2, 2024

You built your media list, had an exciting news story, and heard nothing but crickets. When that happens, you might feel like PR has been a complete failure, but it’s not. Often, a few simple tweaks can make the difference between a campaign. Read More The post 12 Best Practices to Maintain a Media Contact List appeared first on eReleases.

Media 52

Media Blogging Marketing 52

Agility PR Solutions

JUNE 2, 2024

Virtual influencers are an interesting emerging trend that isn’t just about entertaining people, it’s changing how marketing works. According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on social media platforms. These computer-generated characters act like real influencers for social media marketing.

Strategy 113

Strategy Branding Brand Marketing 113

Agility PR Solutions

JUNE 2, 2024

As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different goals. And it’s coming back to bite them right where it hurts—their bottom lines. New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key

B2C 109

B2C Branding Brand Marketing 109

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JUNE 2, 2024

Chief marketing officers are clear, confident, and intentional in where Generative AI integration and application will deliver the best results in marketing process improvement and execution in 2024, reveals new CMO Council research. Over 40 percent of those surveyed are looking to AI to boost content origination and minimize mistakes, inaccuracies, flubs, gaffes, snafus, and […] The post CMOs predict major shift in marketing technology in 2024: AI-boosted solutions are key to powering sha

Technology 97

Technology Marketing Survey 97

Agility PR Solutions

JUNE 2, 2024

As important as a holistic business infrastructure is to success today, many companies haven’t broken free from the more traditional siloed approach, where departments and functions operate on their individual agendas and strategic initiatives, often with different goals. And it’s coming back to bite them right where it hurts—their bottom lines. New research from revenue […] The post B2C brand revenue is undermined by poor sales and marketing alignment: 9 in 10 leaders say alignment is key

B2C 88

B2C Branding Brand Marketing 88