Wed.Oct 09, 2024

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3 (More!) Writing Mistakes You’re (Probably!) Making Now

PRSay

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? To Write Better, Easier and Faster, experts say, break the writing process into these three steps: Prewrite: Get ready to write.

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Crafting a memorable brand: 5 ways that images speak louder than words

Agility PR Solutions

In the competitive realm of public relations and brand reputation management, impactful imagery is a game-changer. Visuals have the unique ability to connect with audiences instantly, tell compelling stories, and foster deeper engagement. They provide consistency across various platforms, ensuring your brand remains recognizable and trustworthy. Especially during crises, appropriate imagery can swiftly convey transparency […] The post Crafting a memorable brand: 5 ways that images speak l

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How Do You Get Your Executives Onto the Speaking Circuit?  

Stern + Associates

Having executives, partners or other affiliated people with your organization giving keynote addresses or participating in panels at important events is an obvious boost for your brand. But how do you get your bench to the point where they’re in demand? Before thinking about speaking engagements, first think about how you can boost your experts’ brands and platforms.

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The role of technology in preventing PR disasters caused by data mismanagement

Agility PR Solutions

Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. If not resolved quickly and effectively, these incidents can become financial crises for businesses. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Journalist Spotlight | Interview with Steve Hart, Anchor at WIN TV Wollongong

Medianet Australia

Hi Steve! Congratulations on your new role at WIN Television! Could you tell us a little bit more about this? How did your experience in other roles prepare you and have you always wanted to be a Broadcast Journalist?

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Leverage LinkedIn Articles for Maximum Impact

Contently - Strategy

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. However, these days, the benefits go beyond building interpersonal connections. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand.

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The Rise of Opportunity for Italian Beauty Brands in the U.S.  

5W PR

Italian beauty is making a significant impact in the U.S. market, as highlighted by the recent “ Beauty Made in Italy: See What’s New/What’s Next” event in NYC, hosted by the Italian Trade Agency and Cosmetica Italia. 5W Beauty attended the event, observing firsthand how Italy has emerged as a leader in an industry driven by innovation, quality, and sustainability.

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NewsWhip Mission

NewsWhip

We live in a world that’s mediated by the videos and content that appear on our glowing screens. The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. We’re being programmed each day – and we have no idea how. NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world.

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How PR and Digital Marketing Work Together to Drive Online Visibility

5W PR

In today’s digital age, online visibility is crucial for business success. While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. Understanding PR and Digital Marketing Public relations is a strategic communication discipline that builds and maintains positive stakeholder relationships.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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From a lewd act on a boat to explicit outfits and now a fake divorce: All of Kanye West and Bianca Censori’s ridiculous antics as they are branded ‘attention-grabbing narcissists’

Mark My Words

Mail Online British PR expert Mark Borkowski told Dailymail.com that the eye-catching ensemble was West’s attempt to establish Censori as a pop culture figure on par with that of his former spouse. ‘This is a statement and Kanye West sees the media as his canvas and sees this as an opportunity to paint his picture,’ he said. ‘Bianca is his artwork and his muse and the person he influences to create a statement.’ Borkowski added: ‘I think this is a well sculptu

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How Do You Measure Press Release ROI?

Notified

Our short guide provides key tips to help you measure return on investment and enhance impact.

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Strategy, Semiconductors and Success: Finding My Place at Hoffman

The Hoffman Agency

I have a full-time job working at an agency? At THE HOFFMAN AGENCY? Somebody pinch me! I cannot even begin to express my excitement about continuing my career at Hoffman as an associate account executive. When I started at Hoffman, I was a nervous intern, not knowing what to expect. I got stuck on the saying, “leap and the net will appear.” And well, the net has appeared!

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YouTube Shorts Get Longer, Threads Surges, and TikTok Challenges Google: What Marketers Need to Know

Prohibition

With the social media landscape ever-changing, it can be hard to keep up with everything. Here we’ve summarised everything you might have missed in the social media sphere over the last month. The rise of threads: According to recent data from AppFigures, Meta’s Threads reached the number one spot on the iOS downloads chart for September. This growth is another indicator that the app may overtake its rival, X.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!