Tue.Apr 30, 2024

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Leveraging Data to Amplify the Reach and Impact of Press Releases

Business Wire

Imagine standing in a crowded room, trying to capture everyone's attention with just your voice. Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room. This is the power of integrating data and analytics into press releases.

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5 ways AI can support your earned media programs

Agility PR Solutions

A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts. From analyzing data to personalizing communication, AI offers a myriad of opportunities to […] The post 5 ways AI can support your earned media programs appeared first on Agility PR Solutions.

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Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That means for every 20 people your marketing efforts reach, just one has the intent to buy.

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Face it, communicators: If you’re in PR, you’re in sales

Agility PR Solutions

In today’s rapidly evolving job market, the ability to effectively sell and make a personal brand for yourself has become indispensable—it’s what sets people apart from the competition, regardless of the industry they’re in. Whether competing for a job opportunity or promoting a product or service, branding and marketing are directly correlated to sales, revenue […] The post Face it, communicators: If you’re in PR, you’re in sales appeared first on Agility PR Solutions.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Coffee with a Journalist: Beth Gillette, Cosmopolitan

OnePitch

Beth Gillette is a beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print.

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Spokespeople – navigating the social media tight rope

PR in High Definition

Social media has become an indispensable tool for companies seeking to communicate with their audience. Yes, those little apps on our phones aren’t just for sharing memes anymore – they are now a powerhouse for companies trying to get their message out there. When thinking about PR, an important part of a company’s communication strategy is how its messaging may be received across different social platforms, i.e. can anything said be misconstrued, offend or come back to bite you in the a$$?

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The benefits of utilizing workflow management systems in business

Agility PR Solutions

In the fast-paced world of modern business, efficient workflow management systems are crucial for success. These systems streamline processes, boost productivity, and enhance collaboration among team members. By automating tasks and providing a centralized platform for communication, workflow management systems in business help organizations achieve operational excellence.

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The power of storytelling: How Wrexham AFC rose from the ashes

PR in High Definition

In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. They were playing in the fifth and lowest tier of the English football league system at the time, having suffered decades of neglect and decline. The duo in question were world-famous movie star Ryan Reynolds, and (as the joke goes) his lesser-known TV-star sidekick, Rob McElhenney.

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How Can Leaders Combat Burnout in Their Organizations?

Institute for Public Relations

The Grossman Group analyzed burnout in the workplace, including what causes it and how leaders in every level of an organization can help combat it. A survey of over 2,000 managers and employees was conducted in January 2024, with respondents being categorized into three groups: Thriving, Burned out, and Ambivalent. Key findings include: 1.) 33% of U.S. hiring … Continue reading How Can Leaders Combat Burnout in Their Organizations?

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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The rise of FemTech

PR in High Definition

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. So, safe to say it’s pretty new to the scene. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way.

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How Should Corporations Respond to Social Issues?

Institute for Public Relations

This summary is provided by the IPR Center for Diversity, Equity and Inclusion The USC Annenberg Center for Public Relations analyzed the perceptions of corporate activism in the public relations industry and beyond. An online survey of 163 PR professionals, 54 investors, 100 business leaders, 709 employees, and 1,537 consumers was conducted from Feb. 20 – … Continue reading How Should Corporations Respond to Social Issues?

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On Demand Course: Google Analytics 4 for PR & Communications Pros

Katie Paine's Measurement Blog

Google Analytics 4 for PR & Communications Pros The post Shop first appeared on Paine Publishing.

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Civil Rights Activist Fred Korematsu (1919 – 2005)

Institute for Public Relations

IPR is featuring research and some of the many AAPI pioneers who have had an impact on the world today in celebration of AAPI Heritage Month. Fred Korematsu was born on Jan. 30, 1919, in Oakland, California to parents who had immigrated from Japan.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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IPR Welcomes Six New Trustees

Institute for Public Relations

The Institute for Public Relations is thrilled to announce six new Trustees to the Board: Kate Bullinger, United Minds, CEO Carol Carrubba, Highwire Public Relations, Principal Keith Dailey, The Kroger Co.